2. EQUATION 10.1-10.7 Marginal Revenue and the Price Elasticity of Demand

3. TABLE 10.1 Marginal Revenue and Price Elasticity of Demand

4. EQUATION 10.7-10.8 Profit Maximization and Markup Pricing

5. EQUATION 10.9-10.11 Profit Maximization and Markup Pricing

6. EQUATION 10.12-10.13 Profit Maximization and Markup Pricing

7. TABLE 10.2 The Optimal Markup

8. FIGURE 10.1 Demand, Willingness to Pay, and First-Degree Price Discrimination

9. TABLE 10.3 Individual Demand for Oranges (Hypothetical)

10. FIGURE 10.2 Profit Maximization and First-Degree Price Discrimination

11. TABLE 10.4 Numerical Example of Profit Maximization with a Single Price and First- and Second-Degree Price Discrimination

12. FIGURE 10.3 Second-Degree Price Discrimination

13. FIGURE 10.4 Profit Maximization and Second-Degree Price Discrimination

14. FIGURE 10.5 Third-Degree Price Discrimination

15. FIGURE 10.6 Profit Maximization and Third-Degree Price Discrimination

16. TABLE 10.5 Numerical Example of Profit Maximization and Third-Degree Price Discrimination

17. TABLE 10.6 Bundling

18. FIGURE 10.7 Profit Maximization and Two-Part Pricing

19. TABLE 10.7 Types of Price Discrimination

20. UNNUMBERED EQUATION

21. UNNUMBERED TABLE