1. Marketing is All Around Us
Introduction to Marketing

2. What is Marketing?
The process of developing, promoting, and distributing products to satisfy customers’ needs and wants.
Helps connect businesses to their customers.

3. Products Goods and services Has a monetary value
Satisfies a customers’ needs and wants.

4. Goods
Can tough or hold in your hand.
What are some examples?

5. Services Can’t physically touch them. Tasks performed for a customer.
Examples:
Oil change
Manicure
Any ideas?

6. What’s included with Marketing?
Product planning and packaging
Advertising
Personal selling
Distribution
Marketing research
Surveys
Questionaires

7. Seven Functions of Marketing
Distribution
Financing
Marketing information Management
Pricing
Product/Service Management
Promotion
Selling

8. Distribution
Deciding where and to whom products need to be sold in order to reach the final user.

9. Financing
Getting the money needed to pay for the operation of a business.
Bank loans
Extending credit to customers

10. Marketing Information Management
Getting needed information to make sound business decisions
Results of your marketing research.
Obtained through marketing research.
Examples:
Questionnaire
Surveys

11. Pricing
How much to charge for goods and services in order to maximize profits.
Decisions based on competitive pricing
How much customers are willing to pay.

12. Product/Service Management
Is obtaining, developing, maintaining, and improving a product

13. Promotion Form of advertising
Using radio, TV, print to inform, persuade, or remind them about a business’s products.

14. Selling
Provides customers with goods and services they want.

15. Functions of Marketing
Distribution
Selling
Marketing information management
Financing
Pricing
Promotion
Product/service management