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FARHAN DWI CAHYA IDENTIFYING THE MAJOR FORCES Demographic Economic Socio-cultural NaturalTechnologicalPolitical.

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Presentation on theme: "FARHAN DWI CAHYA IDENTIFYING THE MAJOR FORCES Demographic Economic Socio-cultural NaturalTechnologicalPolitical."— Presentation transcript:

1 FARHAN DWI CAHYA 201880064

2

3 IDENTIFYING THE MAJOR FORCES Demographic Economic Socio-cultural NaturalTechnologicalPolitical

4 THE DEMOGRAPHIC ENVIRONMENT Worldwide Population Growth Population Age Mix Ethnic and Other Markets Educational Groups Household Patterns

5 THE ECONOMIC ENVIRONMENT (Lingkungan Ekonomi) Consumer Psychology (Psikologi Konsumen) Income Distribution (Distribusi Pendapatan) Income, Savings, Debt, and Credit

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