1. Blue Ocean Strategy Chapter 1: Creating Blue Oceans Team 3 Ethan Noble
Amanda Barrientes
Charles Hodges
Jacob Weems
John Wise

2. New Market Space Red Oceans and Blue Oceans
Known and Unknown market spaces
Blue Oceans within Red Oceans
Red Oceans will always be a fact of business

3. The Continuing Creation of Blue Oceans
Blue Oceans have been around for centuries
Red Oceans rooted in military strategy
Creating Blue Oceans

4. Impact and Rise of Blue Ocean Strategy

5. Value Innovation: The Cornerstone of Blue Ocean Strategy
Costs
Buyer Value
What is Value Innovation
Red Ocean Strategy VS. Value Innovation
Value Innovation is more than Innovation
Value Innovation

6. From Company and Industry to Strategic Move
Strategic move- The set of managerial actions and decisions involved in making a major market-creating business offering (Blue Ocean Strategy)
Rise and fall of Atari, Data General, and National Semiconductor

7. From Company and Industry to Strategic Move
Strategic move and the creation of blue oceans sustain profitability.
Success stories with companies like Cirque du Soleil in the past have been from the creation of blue oceans.

8. Formulating and Executing Blue Ocean Strategy
General belief: Rate of success
Balanced? Red vs. Blue
Strategy: Risk and opportunity
Types of Risk
Recap