1. Consumerism in the 1920s

2. WWI
In what ways did WWI lead to an increase in consumerism in the United States?
New industries?

3. The automobile Taylorism New industries emerge Cultural changes
Sloan and GM

4. Advertising

5. Techniques in advertising
Appeal to our inner desires through
Emotions
Sex
Facts and “science”
stereotyping
Shift in focus
inner-directed focus on character– "I will improve my lot in life by working harder, being more disciplined, and always doing the right thing”
outer-directed focus on personality—"I will improve my lot in life by being funny, wearing the right clothes, and being able to talk about the right things." 
Freedom through consumption
Increased standard of living and consumer debt