1. Communication and Employability Skill for IT
Understand the principles of effective communication: General communication skills
Zatil Ridh'wah Hj Darot

2. Principles
The principles of effective communication depend on the type of communication that you are using. There are some that apply in general, some that relate only to interpersonal communication and others that apply specifically to written communications.
General communication skills apply ______________________________.
Interpersonal communication skills come into play when you are talking to someone face to face or when your message is being communicated so that the audience can see and / or hear you (even if you cannot see or hear them).

3. Written communication skills apply only when you commit a communication to paper (for example, in a letter, or press release), to a slide in a presentation, or to a webpage (for example, in a blog).
Let’s first look at general communication skills; we will then focus on interpersonal skills and how best to communicate in writing.

4. Learning objectives General Communication Skills: Cultural Differences
Adapting to suit an Audience
Accuracy
Engaging the Audience
Question and Answer

5. General communication skills
For communication to take place, there must be an audience for your message to be communicated to.
Who that audience is will _______________________the way you put your words together and how you deliver your message.

6. Cultural differences
Any cultural differences between you and your audience, or within your audience, will need to be addressed. Some words or signs that are acceptable in one language or culture may be _____________ or considered offensive in another, so you might choose to use different words or gestures from the ones you would usually use.

7. Adapting to suit an audience
The age and composition of your audience can impact on the way you communicate with them.
You might raise your voice (or use a microphone to be heard) or vary your tone of voice – to modulate it – to maintain the _______________.
You might be selective in your choice of terminology, to make sure that everyone in your audience understands your message.
You might present your message in a particular format (for example, using rhyme or music) or deliver it electronically.

8. Accuracy
Having adapted the content and style of your communication to meet the expectations or needs of your audience, you should next focus on the message that you are trying to convey. To win the hearts and minds of an audience, you may be tempted to stretch the truth or to make _________________________for or against some political or social issue.
For some audiences, these tactics may work; however, it is usually best to stick to the truth and to include only facts in your message. Otherwise, you risk being shown to be a liar: if this happens, you will lose credibility and no one will listen to you – no matter how conscientious you claim to be.

9. When aiming to provide accurate information, you must differentiate between facts and opinions. Day to- day decision making is often based on opinions, so you must make sure that you are fully informed ___________– especially one that may affect other people as well as yourself.

10. Engaging the audience
To maintain the interest levels of your audience, whether they are reading a report you’ve written or listening to a presentation, you need to apply various techniques.
Imagine listening to a speaker whose voice never varied in tone – it would soon put you to sleep! When delivering your message, written or oral, make sure that ______________.

11. In an oral presentation, you can create interest by pausing from time to time – long enough to let the audience take in what you have said, but not so long that __________________what you were going to say next. You can create a similar effect in written communications if you:
Vary the sentence length, using longer sentences to carry a train of thought, and short punchy sentences to make a point.
Use headings or bullet lists to section off or break up the message into manageable chunks.

12. In a face-to-face situation, you might use multimedia to hold the interest of the audience and keep their eyes from wandering to their surroundings. For example, you could show presentation slides, play music or hold up an object to _________________. You could also say that there will be an opportunity to ask questions at the end of your talk: this may encourage your audience to pay attention, thinking about what they might like to ask.

13. In written communications, diagrams and pictures can be used to good effect; in a presentation, animations can be used to enliven a slideshow. However, you need to apply caution, since too much activity can __________________. Similarly, staying completely still while delivering your message may unsettle an audience, but continually pacing up and down can also be distracting. A balance is needed.

14. Question and answer
Question and answer sessions can be particularly useful for clarifying points that you might have skimmed over in your presentation. You can’t be sure how much your audience have understood until you hear their questions. Apart from satisfying ___________________, you can use this feedback to improve your presentation for the next time around.
A question and answer session can also give the impression that the audience can throw any question to the speaker, and that the speaker will answer it. This is not always the case.

15. In broadcast Q&A sessions, the questioners often have to submit their questions beforehand so these ____________, and the questioner may be told of the questions that will be asked so that they have time to prepare an answer.
In face-to-face Q&A sessions, this level of control cannot be managed. However, the questioner may resort to saying what he/she wants to say – toeing the party line, so to speak – rather than actually answering the question.

16. Activity- whom to leave behind
The twelve persons listed below have been selected as passengers on a space ship for a flight to another planet because tomorrow the planet Earth is doomed for destruction. Due to changes in space limitations, it has now been determined that only eight persons may go. Any eight qualify. Your task is to select the Eight (8) passengers who will make the trip. On your own, take approximately 5 minutes and rank order of the passengers from one to twelve based on those who you feel are most deserving to make the trip with one being most deserving and twelve being least deserving. Next, the entire group will come together and decides as a group the eight (8) passengers who will make the trip. PLEASE NOTE: When you make your decision as a group EVERYONE must agree on the final eight passengers and come to a consensus. You are NOT allowed to vote or take a ‘majority rules’ decision.

17. prejudice
Each person has an index card placed on their back and they don't know what they have been labeled with. Each person has to guess what their label is by the way others act towards them.

18. references
Pearson, BTEC Level 3 National IT Student Book 1.