1. 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Ian Kennedy Distinguished Systems Engineer Head of Technical Operations, Europe Service Oriented Network Architecture – The Intelligent Network as a Platform for Innovation

2. 2 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Agenda Strategic Drivers for Service Orientated Architectures Defining the Network as a Platform Applying Service Oriented Network Architecture (SONA) –in the Data Centre –for Collaboration –for Application Integration SOA & SONA Shared Services Case Study –Dataport, Germany

3. 3 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Strategic Drivers for Service Orientation Improve Service Delivery Commit to deliver continuous improvements Accelerate development & deployment Define, Measure Application-level SLAs Deliver Cost Savings Pursue ruthless process & technology simplification (through standardization) Secure the Extended Organisation

4. 4 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Delivering the Intelligent Network – Service Oriented Network Architecture (SONA) The network ties all elements of ICT infra- structure together….. And is therefore the most effective place to deliver Virtualized Services for… –Unified Communications –Security –Storage Area Networks –Compute resources –Application optimization –…..and many more Middleware Network Business/Productivity/IPC Apps Servers Network

5. 5 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Network Infrastructure GLOBAL SYSTEMS GLOBAL SYSTEMS Resources and Applications The Intelligent Movement of Data / Voice / Video Across a System of Networks INTEGRATED TRANSPORT INTEGRATED SERVICES Virtualized Networking Resources INTEGRATED APPLICATIONS Application-Aware Network and Services The Network as a Platform for Innovation IP Networking Adoption Time

6. 6 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential The Intelligent Network delivering on a Vision for Shared Services Integrated transport Integrated services Virtualized Networking Resources Phase 2Phase 3 Integrated applications Intelligent Movement of Data, Voice, and Video Phase 1 Deliver sustained high-quality public services Consolidate resources and provide access to critical information Time InfrastructureSharing InformationSharing Shared Services IP Networking Adoption Create converged, unified network by standardizing and sharing resources Application- Enabling Services

7. 7 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential The Intelligent Movement of Data / Voice / Video Across a System of Networks Application-Aware Network and Services Virtualized Networking Resources Value The Evolution of the Data Centre In The Intelligent Information Network Time Network Infrastructure GLOBAL SYSTEMS GLOBAL SYSTEMS Resources and Applications VIRTUALIZATION StorageNetworkCompute Enterprise Applications Management of resources independent of underlying physical infrastructure to increase utilization, efficiency and flexibility Centralization and standardization to lower costs, improve efficiency and maximize uptime CONSOLIDATION LAN WAN MAN LAN WAN MAN SAN Storage Network Data Network Intelligent Information Network Server Fabric Network Server Fabric Network HPC Cluster GRID HPC Cluster GRID INTEGRATED TRANSPORT INTEGRATED SERVICES INTEGRATED APPLICATIONS AUTOMATION Storage Network Compute Business Policies On-Demand Service Oriented Business Policies On-Demand Service Oriented Dynamic provisioning and autonomic Information Lifecyle Management (ILM) to enable business agility

8. 8 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Communications Business Process Integration 2007: Current Reality Extended Organisation CRMERP II Industry App. Back Office The Vision Business Event Business Event CRMERP IIIndustry App.Back Office Communication/collaboration required Communication/collaboration required Any manual intervention or reconciliation process can be time consuming & unreliable…..

9. 9 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential From IP Communications to Unified Communications Its not just about cheaper phone callsits about transforming business processes Effective communication requires a drive from individual point products to integrated systems Applications deliver the true value proposition of IPC productivity, flexibility, competitive advantage

10. 10 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential PHASE 1 Network Infrastructure Resources and Applications The Intelligent Movement of Data/Voice/Video Across a System of Networks INTEGRATED TRANSPORT INTEGRATED SERVICES PHASE 2 Virtualized Networking Resources GLOBAL SYSTEMS INTEGRATED APPLICATIONS Delivering Phase 3 of Ciscos Vision of an Intelligent Information Network Networking Adoption Time Application Aware Network and Services PHASE 3

11. 11 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential APPLICATIONS, PROCESSES, PEOPLE PACKET NETWORK Application Oriented Networking WEB MFG ERP CRM SCM FIN PACKET DELIVERY / ROUTING PACKET SECURITY PACKET LOAD BALANCING PACKET QOS / CNS BUSINESS PROCESS BUSINESS LOGIC USER INTERACTION DATA /DOMAIN CONTENT MESSAGE ROUTING MESSAGE SECURITY MESSAGE VISIBILITY MESSAGE ROUTING MESSAGE SECURITY MESSAGE VISIBILITY APPLICATION MESSAGE HANDLING Application Oriented Networking – The Next Stage in Network Intelligence Evolution Transparent to Applications Layer Extends existing networks value Improves visibility, security, performance Lower TCO, better business decisions

12. 12 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Generate Order Order Entry Finance Normal Approval Exception Approval OrderIssuedBilling 1011010 Network operations on application messages: Log Route Transform Validate Notify POLICY- BASED APPLICATION ORIENTED NETWORKING Application messaging read by the network PURCHASE ORDER ABC Co $25,000 Urgent 2 days Enabling Real-Time Application Monitoring Through the Network

13. 13 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SOA & SONA The Instantly Responsive Organisation Applications Deliver Context Business Priorities & Process Information Aggregation Networks Deliver Reach & Control Devices, Systems, Sensors, Servers Real-time across the organisation Managed in Real Time Centrally Controlled Available at all locations Enterprise 2.0 & Beyond Immediate Business Events Intelligent Business Context

14. 14 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Complete Sensing and Control Knowledge Decision-making Perception Memory Pervasive Instantaneous Speed Sensing Motion and Reaction Complete Sensing and Control Instantly Responsive + Brain Nervous System

15. 15 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential No application designed without considering the Network will ever be as powerful as one created with the Network. Amit Chatterjee Senior Vice President, Governance, Risk & Compliance, SAP © 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential CSS 101 13482_03_2007_c1 15 Applications & Networks

16. 16 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Dataport, Germany A SONA Case Study

17. 17 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential DataPort Profile Dataport are a Public IT Service Provider in Hamburg Supports all government agencies (central & local) in Hamburg, Bremen & Schleswig-Holstein Provides Tax services to 4 of 16 federal states in Germany 1,500 employees at locations in Kiel & Hamburg (HQ), Bremen & Rostock

18. 18 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Dataport profile (contd) Provisioning 130,000 end- users Managing 140,000 voice-ports Managing 5,000 servers hosted from 5 data centers Owns & operates all physical links of the network within Hamburg (MAN)

19. 19 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential The Challenge Reduce operational costs Manage complex administration processes Adopt new technologies to innovate processes & services The Solution Developed new business strategy and IT strategy Implemented an ecosystem strategy group Deployed enterprise IT architecture based on SOA & SONA principles Dataport - Executive Summary

20. 20 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Project Drivers & Outcomes Merger of ICT departments from several government entities Convergence and standardization of an IP network Implement a seamless architecture to provide security, mobility & high quality of services Ready to adopt new technologies and deploy new services Ready for cross-border collaboration Build new Partnership approach with strategic partners

21. 21 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential "Cisco, EMC², Fujitsu Siemens, Microsoft and Dataport decided to cooperate in a new way with the objective to develop Dataport as an outstanding European Lighthouse with an innovative, seamless IT architecture." Customer Ecosystem Strategy Group

22. 22 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Delivering Scalable Intelligent Network Services 22 © 2005 Cisco Systems, Inc. All rights reserved. Presentation_ID Data Center B2B Links Branch Offices Distribution Extranet Partners Field Organizations Characteristics of a Network: Pervasive location Non-invasive Highly scalable Centrally controllable Highly distributed Integrated security Low latency Leverage existing systems, investment Extend the existing network with new services

23. 23 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential