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eXcellence in eReference Heather Lausten, Dana Shreve, Dave Wildermuth Grand Canyon University Nov. 15, 2013
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Introductions Heather Lausten ~Curriculum Librarian Responsible for integrating library resources into the online classroom
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Introductions Dave Wildermuth ~ Reference Librarian Responsible for answering reference inquiries via e-mail, phone, chat and in-person
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Introductions Dana Shreve ~Reference Manager Responsible for overseeing reference inquiries 8 Reference Librarians 4 Library Supervisors 40 Student Workers
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Grand Canyon University 40,000 online students 8,000 ground students Expanding ground campus (additional location)
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GCU Library Open 99 hours (expanding to 113) Hours: Mon-Fri 7a-10p, Sat-Sun 10a-10p (expanding to midnight Sun-Thur.) Services Phone – incoming calls all open hours Email – answered within 24 hours and during open hours Chat – M-F 9a-4p (up to 2 chats at a time) In-person – all open hours, on demand Library instruction
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Turnaround time
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2013
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2013
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2013
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Number of interactions (all modalities) January – June - 23,357 July – September - 14,858
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How do we do it? Weekly meetings Training Practice Teamwork Exceptional customer service
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Customer Service in eReference
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Three Truths about Customer Service
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Good Customer Service is the Expectation. If their experience is good, they might tell someone. If their experience is bad, they will tell everyone.
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The Customer is Not Always Right. However… The Customer is Always the Customer.
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Every Customer Deserves Your Best. Treat every customer as though they are the most important person you will serve that day.
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How to Make Every Reference Experience the Best It Can be
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When you need help/dont have an answer are you likely to: Give up Work at it until I figure it out, even if it takes years Push myself until Im frustrated enough to call for help Ask for help immediately Quick Survey
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Who Are You Talking To? Assumptions: Someone with a need (embarrassed, state of need is volatile, always comes with emotional baggage) Someone frustrated (It doesnt exist- this system sucks) Has tried already (tried for FIVE DAYS!)
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Who are you? What They See Assumptions: Blocking the Way The Enemy/Culprit An Expert Savior
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What is in the way? Lack of information Lack of resources Lack of skill/knowledge Another party (person, group, thing) Themselves (emotions, bias, stubbornness)
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How to Help Identify the need How? They tell you You know from experience You perceive it Eliminate barriers to the need Some tips
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Aggravation, Frustration, and Tears Dont let these be yours! A person in need is already in a heightened emotional state
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Bring it Down- Controlling Emotions Set the Stage Good attitude Listen Affirmative language A promise of good customer service Develop rapport
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Fulfilling the Need Deal with the most obvious problem first Evaluate how to help Give it to them Teachable moment Redirect
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But Theyre Still: CryingYellingMean
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Black Belt Librarian says follow your ABCCs: A= Anxious: Not abusive but clearly upset B= Belligerent: Increasingly hostile. May be cursing the situation, but not you personally. May be calling you fairly innocuous names. C= Control, Out of: Yelling, Disruptive, Cursing you Directly C= Calm What is their state?
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Solving in the Electronic medium Language! Never say Calm Down Positive language Tone Dont Give them Rope Emphasize dont Agree Redirect/Focus on solving issue
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The Challenge: Hot Calls
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10% instruction, 90% therapy Irate Therapy calls Distracted Discouraged Impeded Confused
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