Presentation on theme: "Service Competition. Service Competition can be tricky to separate yourself from the competition – Pretty much every business has some service component."— Presentation transcript:
Service Competition can be tricky to separate yourself from the competition – Pretty much every business has some service component to them By enhancing or adding services companies can be more competitive – Businesses that add services to support a product or another service offer value-added services (ex: The Brick - mattress delivery)
Service Competition convenience is important in being competitive – comfort, delivery, speed, etc. – ex: NetFlicks, EBay, same day delivery, etc.
Service Competition Degree of Service – businesses that offer more services are often more competitive (ex: mattress delivery, hair stylists that also offer manicures). – however the opposite is also true for customers looking for the best deal as extra services cost more (ex: IKEA) – Most businesses try to find a happy medium between doing EVERYTHING for the customer and doing NOTHING Example: Lovetts Pools
Service Competition Selection – a company offering greater selection is often a better competitor – The consumer often appreciates a business that can do-it- all – This can be in terms of Product (types of make-up offered at a beauty parlor) Services (amount of things they can take care of at your garage – selection can be wide (more brands or types) or deep (larger quantity of one type of item)
Service Competition Reputation – because services are intangible the customer cannot actually examine the service – because of this the reputation of the company is crucial to competitiveness – There is no way to compare a service until you experience it – What business have Good Reputations Bad Reputations
Service Competition Price – customers usually purchase products/services at the lowest price – but they may be suspicious of a product of they feel that the price is too low – As we have been over…. The price says something about your business