1. Language and Style

2. Language and Style Introduction
Word choice can make things clear and memorable if well chosen.
Even though Martin Luther King’s speech had no official title, we all think of it as “I Have a Dream” because his word choice was so memorable.
Speakers can also confuse some listeners through unconsidered word choice.

3. Language and Style: An overview
Language and style deals with:
The importance of language and word choice
Denotative and connotative meaning
Presenting your message clearly
Expressing your ideas effectively
Choosing respectful and unbiased language
Denotative meaning of snake: legless, sometimes venomous reptiles
Connotative meaning of snake: something evil or dangerous

4. The importance of language and word choice
Words convey emotion to listeners.
Using language appropriately can give your credibility a boost.

5. The importance of language and word choice
Words can have positive effects.
They can enhance credibility.
They can clarify your message.

6. The importance of language and word choice
Words can have negative effects
They can confuse.
They can hurt.

7. Denotative and Connotative meaning
Denotative meaning is an exact, literal dictionary definition.

8. Denotative and connotative meaning
Connotative meanings are the various associations that come to mind when we hear or read a word.

9. Tips for denotative and connotative meaning
Tip: Using a word without considering its multiple meanings can backfire and confuse.
Tip: Be sure to consider your audience’s connotations for important words.

10. Presenting your message clearly: Understandable language
Use language your listeners recognize.
Analyze your audience to determine appropriate word choice.
Avoid technical terms and specialized jargon.
If you can say something in plain language, do so.
If you do use jargon, explain it.

11. Presenting your message clearly: Concrete words
Choose words that are specific.
Abstract words that are general can confuse.
Use abstract words to give the big picture.

12. Concrete words v. abstract words

13. Presenting your message clearly: Concise language
Be concise.
Long sentences may be clear in print, but listeners only get one chance to hear spoken words.

14. Presenting your message clearly: Concise language
Avoid verbal clutter, extraneous words that confuse your audience.
Example:
Cluttered: Regardless of the fact that you disagree with the government’s position, you cannot dispute the new ruling.”
Uncluttered: Although you disagree with the government’s position, you cannot dispute the new ruling.”
concise

15. Another Example
One time when I went to the park, my friend, whose name is Jake, went with me, and we had fun due to the fact that it was a nice day out.
When I went to the park with my friend Jake, we had fun because it was such a nice day.
concise