1. tick-tock taxi: uber disrupts the industry
Goodman School of Business
Presented by: Goodman Consulting Group
tick-tock taxi: uber disrupts the industry

2. Challenges of the taxi industry
Safety
Shifts Change
Slow Service
Pay by meter
Phone calls: inconvenience
Getting Stranded
Lack of transparency
Problem
Analysis
Alternatives
Recommendation
Risk

3. Rationale
We have all had past bad experiences with taxi providers, and we feel that Uber is one of the greatest disruptors of the decade.
Problem
Analysis
Alternatives
Recommendation
Risk

4. Transparency Convenience Problem statement
Uber emerges and creates a disruption for the taxi and public transportation industry
Transparency
Convenience
Problem
Analysis
Alternatives
Recommendation
Risk

5. recommendation Problem Analysis Alternatives Recommendation Risk
Disrupt the Disruptor
Lower prices
Create regional taxi union
Provide faster service
Use AI mechanism to predict taxi needs
Problem
Analysis
Alternatives
Recommendation
Risk

6. Effects of uber on taxi industry
Loss of market share
Migration of taxi drivers to Uber
Changing customer behaviour
Problem
Analysis
Alternatives
Recommendation
Risk

7. Reaction of taxi industry to uber
Disregard Uber
Resistance and Regulations
Strikes
Copying Uber’s Platform
Problem
Analysis
Alternatives
Recommendation
Risk

8. Swot analysis: taxi industry
Safety
Trained drivers
Target wider population (not only tech-savvy)
Privacy enabled W
Higher prices
Low availability
High service times O
Large amount of taxis are idle T
More taxi drivers migrate to Uber
Traditional taxis are no longer being used
The taxi industry has many core competencies that they should leverage.
Problem
Analysis
Alternatives
Recommendation
Risk

9. alternatives Copy Uber – Follow the Leader Strategy
Target Non-Uber Users
Disrupt the Disruptor
Problem
Analysis
Alternatives
Recommendation
Risk

10. Follow the trend Pros Cons Always 2nd Choice Low risk Not united
Problem
Analysis
Alternatives
Recommendation
Risk

11. Target non-uber users Pros Cons Small share of the pie Niche market
Low frequency
Small share of the pie
Niche market
Problem
Analysis
Alternatives
Recommendation
Risk

12. Regain lost market share
Disrupt the disruptor
Pros
Cons
Reinvent
Regain lost market share
High risk
Problem
Analysis
Alternatives
Recommendation
Risk

13. Evaluation of alternatives
Alternative 1: Copy Uber
Alternative 2: Target Non-Uber Users
Alternative 3: Disrupt the Disruptor
Potential Growth
Ability to Disrupt
Risk Management
Problem
Analysis
Alternatives
Recommendation
Risk

14. Evaluation of alternatives
Alternative 1: Copy Uber
Alternative 2: Target Non-Uber Users
Alternative 3: Disrupt the Disruptor
Potential Growth
Ability to Disrupt
Risk Management
Problem
Analysis
Alternatives
Recommendation
Risk

15. recommendation Problem Analysis Alternatives Recommendation Risk
Disrupt the Disruptor
Lower prices
Create regional taxi union
Provide faster service
Use AI mechanism to predict taxi needs
Problem
Analysis
Alternatives
Recommendation
Risk

16. Risk and contingency Risk Severity Mitigation Resistance to change
High
Create awareness plan to let drivers know why they should join the union
Problem
Analysis
Alternatives
Recommendation
Risk

17. recommendation Problem Analysis Alternatives Recommendation Risk
Disrupt the Disruptor
Lower prices
Create regional taxi union
Provide faster service
Use AI mechanism to predict taxi needs
Problem
Analysis
Alternatives
Recommendation
Risk