1. Don’t Believe Their Lies (Or Their Truths)
Propaganda
Don’t Believe Their Lies
(Or Their Truths)

2. Definitions Message: Influence:
A usually short communication transmitted by words, signals, or other means from one person, station, or group to another.
The substance of such a communication; the point or points conveyed: gestured to a waiter, who got the message and brought the bill.
Influence:
A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort: relaxed under the influence of the music; the influence of television on modern life.
Power to sway or affect based on prestige, wealth, ability, or position: used her parent's influence to get the job.

3. Definitions cont.
Media: A means of mass communication, such as newpapers, magazines, radio, or television.
Propaganda: Official government communications to the public that are designed to influence opinion. The information may be true or false, but it is always carefully selected for its political effect.

4. Propaganda Techniques
Bandwagon: attempt to persuade the target audience to take a course of action "everyone else is taking." "Join the crowd." Reinforces people's natural desire to be on the winning side.
Plain Folks: attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the audience.

5. Propaganda Techniques
Slogans: A slogan is a brief striking phrase that may include labelling and stereotyping. Memorable.

6. Propaganda Techniques
Scapegoating: attempts to arouse prejudices in an audience by labelling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable.

7. Propaganda Techniques
Glittering Generalities: emotionally appealing words closely associated with valued concepts and beliefs.
Appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc.
Ask for approval without examination of the reason. Though the words and phrases are vague and suggest different things to different people, their connotation is always favorable

8. Testimonial/Appeal to Authority: quotations, in or out of context, cited to support or reject a given policy, action, program, or personality. The reputation or the role of the individual giving the statement is exploited.

9. Propaganda Techniques
Snob/Cool Appeal: Implies richest, smartest, coolest people are doing what the propagandist wants. More commonly used in ads.
Transference: projecting positive or negative qualities of one person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

10. Propaganda Techniques
Oversimplification: Generalities are used to provide simple answers to complex social, political, economic, or military problems.

11. Propaganda Techniques
Appeal to Fear: seeks to build support by instilling fear in the general population.