1. Yago & Norenwake -- FC 84 -- Tokyo
Yagô and rebus logos
2/25/2019
Yago & Norenwake -- FC Tokyo

2. Yago & Norenwake -- FC 84 -- Tokyo
A cloth curtain
hanging at the entry
to a shop
2/25/2019
Yago & Norenwake -- FC Tokyo

3. Yago & Norenwake -- FC 84 -- Tokyo
Shop curtains at
Echigoya (now
Mitsukoshi Department
Store), from Hiroshige
woodblock print
ca. 1850s
2/25/2019
Yago & Norenwake -- FC Tokyo

4. Yago & Norenwake -- FC 84 -- Tokyo
“dividing the curtain” – setting an apprentice (or a second son, etc.) up in a branch business
Creating fictive kinship ties among businesses
2/25/2019
Yago & Norenwake -- FC Tokyo

5. Yago & Norenwake -- FC 84 -- Tokyo
Norenwake & Yagô
Yagô are “housenames” or shop-names
Often done as logos involving rebus-like combinations of characters (very typical of Edo word-play)
2/25/2019
Yago & Norenwake -- FC Tokyo