1. Questionnaires Jerry Post Copyright © 1997
Chapter 6
Questionnaires
Jerry Post
Copyright © 1997

2. Questionnaires Goals Format Organization
Get information from many people.
Get more specific data.
Format
Generally closed-end.
Usually quantitative data.
Often use ratings.
Use comparisons if possible.
Organization
Goals.
Design.
Pretest
Distribute
Call back
Analyze

3. Analysis Averages ANOVA Regression Unobserved/ Latent Observed
Central tendency
Dispersion/variance
ANOVA
Regression
Estimate relationship to describe how dependent variable responds to changes in independent variables.
Y = b0 + b1X1 + b2X
Unobserved/
Latent
Observed
Satisfaction
Question1
Question2
Question3
Question4
Latent variables
Answers to questions are generated by an unobserved variable or latent characteristic.
Statistical tools (e.g., Lisrel or Amos) will identify the relationships.