1. REWARDS FOR INVOLVEMENT
Ron Collis
Global Standards and Trade Regulations Group
Rockwell Automation

2. REWARDS FOR INVOLVEMENT
Significance of Public Standards
Standards
Legal
This is the Sales pitch

3. Why Are Standards Important to Business
Standards are like Rules
He who writes the Standards sets the rules for product design or service delivery.
Standards are Specifications
Created by Industry/Business and it is Industry/Business that uses these.
Governments do not create Standards
Governments create Regulations that may cite Standards.
Standards Bodies do not write Standards
Standards Bodies facilitate standards writing.

4. Why Write Standards
Why should you get involved in writing a Standard: If there is no intention to Certify to that Standard?
For Industry to show interoperability.
Important in interfacing with other systems
To be a leader in the technology.
Not a follower
To encourage design consultants to quote Standards in their product specifications..
Commercial advantage.
To Show compliance to a Regulation/Directive
End Users will not risk using non compliant products.

5. What the Chinese Government would like Chinese Industry to be:
China
What the Chinese Government would like
Chinese Industry to be:
Third Class: Industry makes products based on other peoples designs.
Second Class: Industry Designs products
First Class: Industry writes Standards (sets the rules).

6. Why is Conformity Assessment Important to Business
Regulators like Certificates
Those who have a certificate, get to sell into a market.
In a number of economies it is a “visa” to enter the market.
No Certificate --- No Sell.

7. What Certification?: Mark du jour!
Increasing number of economies are establishing or revising certification systems
New Marks maybe required for each new system
Norway
Denmark
Finland
Sweden
China
Korea
Taiwan
Saudia Arabia
Argentina
Brasil
Mexico
Hong Kong
Australia
Russia
Germany GS Mark
Singapore
Switzerland
CE Marking - EU
New Certifications may require testing, evaluation in-country & only by in-country laboratories
More time & money to determine requirements & demonstrate compliance
Can I make our products bigger
to accommodate the marks ?

8. Why Certify How does Certification effect you?
They may not allow you to import product into certain countries.
That could be a big cost impost at the front gate
It effects post sales/Installation services.
You may not be able to have the power turned onto your installation.
It effects your Strategy in going after sales in vertical markets.
End Users will not risk a second issue.

9. Opportunities for Business participation in Standards Development
For End Users: To have their practical experience included in a Standard.
For Consultants Engineers: To have their own specifications considered.
For Manufacturers: To become a leader in a particular Technology.

10. More Opportunities Early Warning
Uninterrupted product/supply flow - before, during & after standard development
Opportunity to protect product differentiating attributes
Influencing the definition of the intended purposes and evaluation criteria for products, processes and services
Influencing the extent and the specifics of the improvement of products, processes and services – *

11. Challenges for Business participation in Standards Development
To Get the CEO’s of companies to appreciate the importance of Standards to their business
Funding to attend international meetings.

12. Effective programs facilitating Business involvement in Standards Development
Being a member of a Trade Association’s specific Forum (AiGroup, HAE Forum).
Involvement as an expert on the subject matter
Networking/Participation within Industry Forums.

13. Examples of government reliance on market-driven Conformity Assessment procedures.
The Australian Mining Regulators: Require IEC Ex Certificates of Conformity (CoC) or ANZ Ex Certificates.
China: requires CCC Marking
EU: Requires to meet the Directives
Korea: Requires KS Marking of IT Type products.

14. Communicating the business implication of standards and conformity assessment to business executives
If you are not at the table:
Then you have not had a say in the development of a Standard.
Don’t complain after a standard has been released

15. Business opportunities to those with up to date knowledge and ability to influence
There is a way to have an impact on all this activity.
Yes: Join AiGroup’s HAE Forum.
This is one way you can influence Standards and Certification activity.

16. What I tell Rockwell customers.
Experience
What I tell Rockwell customers.
Solutions
Focus
Customer Driven
Understand what Regulations can hold up a system or machine delivery into economies.
Anticipate and know the problems and how to solve those regulatory issues.
Understand the Standards that will give you our best solution.
Know the Standards that are being adopted by Economies.
Knowing these regulatory regimes can save time and money
February 24, 2019
July 16, 1997