1. Incentives
Offers to make your campaigns work harder

2. 1 2 3 4 4 incentives for you and your customers
Scheme For Growth - mail more pay less 2
Testing and Innovation Scheme – try new things 3
First Time User Scheme - for those new to mail 4
Advertising Mail Catalogues

3. 1 Scheme For Growth What IS IT? WHO CAN USE IT? WHAT ARE THE BENEFITS?
A discount from the Royal Mail price for new incremental Advertising Mail posted above a pre agreed “baseline” volume over a 12 month period100g
WHO CAN USE IT?
Any customer sending new, incremental Advertising Mail volume of at least 250k items over a defined 12 month period
WHAT ARE THE BENEFITS?
A discount rate of 2.5p (for machine readable letters) to 10.5p (for heavy Large Letters) off the Royal Mail price for all incremental mail posted above the agreed baseline
During Feb/March 2017 you may qualify for double discounts for incremental volumes in excess of forecasts
Advertisers already signed up are benefiting from postal credits of on average £75k
Key Points TO note
The Scheme is applicable to advertisers at overall legal entity, specific customer, brand or sub brand
The baseline volume will be determined by Royal Mail, based on customers’ historic advertising mail volumes
This is an industry-wide scheme meaning that postings will qualify regardless of who you posted with provided mail volume is made visible to Royal Mail for verification purposes
Customers will receive discounts in the form of postage credits

4. 1 Scheme For Growth How you use it is up to you. here are some IDEAS
New Product Launches
Targeting new customers
Carry out test and learn
Re-activate lapsed customers
Test a follow up mailing
Mail Deeper in to your database
Mail more to best customers
New campaign e.g catalogue
Key dates to note
You’ll need to complete an applications form.
Applications will be accepted up to and including 30 April 2018
For more information
For full details including T&C’s and the application form;
visit:

5. 2 Testing and Innovation Scheme What IS IT? WHO CAN USE IT?
A discount from the Royal Mail price for customers testing new mail applications, for example a welcome pack or fundamental changes to an existing mail application, for example inclusion of messaging on statements.
WHO CAN USE IT?
Business Mail and Advertising Mail customers who meet the application criteria, are sending at least 10k items and can measure testing activity
WHAT ARE THE BENEFITS?
A discount rate of c30% off the access price (6.5p – 23p) for Business Mail testing over a 6 month test period and then c10% discount off the access price (2.2p-7.7p) for 6 months for tests which progress to roll out.
A discount of c15% off the access price (2.5p-10.5p) for Advertising Mail testing over a 6 month test period.
Key Points TO note
To qualify for Business Mail tests you’ll need to plan a series of mailings over the testing period to measure success. We ask that subject to testing success you commit to rolling out the new mail activity
For Advertising Mail a single campaign can be tested
Please ask us for views on qualifying activity we’re happy to guide you
An application process exists for TIS
Customers will receive discounts in the form of postage credits
Available eligible letter and large letter services

6. 2 Testing and Innovation Scheme Mailing tests which may qualify
A customer introducing ‘welcome pack’ mailings for the very first time
Testing the impact of paper statements to a new audience
Testing customer response to introduction of statement messaging
Testing a loyalty mailing to your highest value customers
Key dates to note
Applications will open 01/02/17 and be accepted up to 31/01/18
For more information
For full details including terms and conditions, the application form and eligible services
visit:

7. 3 First Time User What IS IT? WHO CAN USE IT? WHAT ARE THE BENEFITS?
An incentive for customers who have never used Advertising Mail or have not used Advertising Mail for some time
WHO CAN USE IT?
Customers who have never used Advertising mail previously
Customers who have not used Advertising mail for the last 24 months
Customers able to apply Mailmark barcodes to their mail
WHAT ARE THE BENEFITS?
Postage credits between 4p and 15p per item for postings made by the 30 June 2017; and
Postage credits between 2.5p and 9p per item for postings made after the 30 June 2017
Key Points TO note
Customers can earn postage credits for each of their first three First Time User advertising campaigns
The postage credit varies dependant on format, service and weight
Higher value postage credits are available for postings completed by 30 June 2017
Applications are open from 27th March 2017
For More information
For full details and T&C’s Visit:
To learn more about this incentive contact: your Postal Account Manager

8. 2 4 Advertising Mail Catalogues What IS IT? WHO CAN USE IT?
Straight line pricing allowing catalogue mailers using the new Advertising Mail Catalogue product to achieve lower prices between g
WHO CAN USE IT?
Customers sending catalogue's comprising primarily of good’s and/or services sold directly from the page using the new Advertising Mail Catalogue service
WHAT ARE THE BENEFITS?
Access to straight line pricing which reduces the price increase at the initial weight steps for letter & large letter formats between g
Key Points TO note
Your catalogue need to meets the content requirement for the new Advertising Mail Catalogue service. You can check this against the specification which is available from
You’ll need to send a seed/sample on the day of mailing. This must also display the relevant UCID
You’ll need to use the advertising mail catalogue product code when uploading your mail to Royal Mail

9. 2 4 Advertising Mail Catalogues How might you use this
There are four primary routes that you may be able to take to exploit this opportunity
Increasing the number of pages in your catalogue
Using heavier paper to improve the quality feel of the catalogue
Taking third party inserts to fund (more than) the additional cost of postage
Inserting leaflets which sell your own products

10. 2 4 Advertising Mail Catalogues The New Prices Weight
Royal Mail Wholesale Prices
Weight
1400 Letter (bag)
% change compared 2016
1400 LL
(bag)
% change compared 2016
0-100
19.29
1.1
22.61
1.0
20.41
-7.6
24.07
-5.2
21.52
-4.7
25.53
-3.2
22.63
-1.9
26.99
-1.4
23.74
0.7
28.45
0.2
24.86
1.1
29.91
0.1
For More information
To learn more about this incentive contact your Royal Mail Account Manager or your postal provider
Visit -

11. 1 2 3 4 Incentives Summary TIS FTU AMC
Offers to make your campaigns work harder
GSFG 1
2.5p – 10.5p on Wholesale mail payable as a postage credit
Double discounts may apply during Feb/March 2017 for volumes in excess of forecasts
Minimum threshold of 250k items
Over 12 month period, baseline T&C’s apply
Applications accepted up to 30th April 2018
TIS 2
c30% discount off the access price (6.5p – 23p) on qualifying Business Mail volumes over 6 month testing period, c10% discount off the access price (2.2p - 7.7p) over 6 months roll out period
c15% discount off the access price (2.5p-10.5p) on qualifying Advertising Mail
10k to 10m items for Business Mail
10k to 1m items for Advertising Mail
Approval must be received via the application process
Mailmark is a condition of use for Business Mail
Payable as a postage credit
T&C’s apply
FTU
Open to customers who have not used advertising mail for 24 months
4p - 15p on Wholesale Mail postings made before 30 June 2017
2.5p – 9p on Wholesale Mail postings made after the 30 June 2017
Discount applied to 3 mailings over 12 month period
Payable as a postage credit
T&C’s apply
Mailmark is a condition of use 3
AMC 4
Straight line pricing for items sent using Advertising Mail Catalogue product between g
Mail Seed must be sent for each posting
Customers must use a new product code
Items must be deemed catalogues according to the product specification
T&C’s apply

12. THANK YOU
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