1. SimVenture Evolution Introduction
Welcome to…
SimVenture Evolution Introduction
Mike Ashwell

2. Who am I?
​Mike Ashwell Learning and Development Manager BA(Hons) FCMA CGMA PGCLTHE FHEA Simulations Powering Learning Revolutions Office:
2/23/2019

3. Objectives for the session
Introduce the SimVenture software
Demonstrate its relevance to the your module
Highlight the additional learning that you can gain from the simulation
Demonstrate the key features of the software

4. First - the bad news! It’s not an arcade game!
No prizes for completing the quickest
No aliens to zap

5. Then - the good news!
SimVenture Evolution aims to provide:-
Accelerated learning
An involving, broad based, learning experience
The more thought and discussion you put into it, the more you will learn

6. Activity based learning…...
Scenario
Formats
Scenarios
Participants
Activity A B C
Control Tower

7. Activity based learning…...
SimVenture Evolution

8. Highly versatile...
SimVenture Evolution

9. Learning content

10. Skills which can be practiced using the simulation as a context.
Employability
Intra/Entrepreneurship
Leadership / Team work
decision making / resilience ideation / creativity / selling / presentation
strategic management / strategy/ financial management and control
communication /presentation negotiation / leadership/ risk management
Learning content

11. What else can you learn?

12. So how will my tutor know what is going on? Control Tower
Allows the tutor or trainer to observe:
Activities
Users
User groups
Send messages
Monitor enagagement

13. Master SimVenture Evolution
Support Materials...
Support materials are also provided for each of the formats to save time in preparing activities and communicating tasks to users.
These can be included as documents within the simulation but will also be made available in editable form so that they can easily be modified.
Support materials include references to theoretical models e.g. SWOT, PESTLE, Business Model Canvas etc
Support materials written to tie in completely to the simulation and can be completed as separate activities
Also benchmarked to QAA Subject Benchmarks/ CBI employability skills.
Master SimVenture Evolution

14. Other sources of support
Your tutor
Videos – embedded in the software and on Moodle
Information/Key Considerations/Impacts – all available on-line – as we will see in the demo

15. Basic Process
You will be running a bicycle manufacturing and selling company
Initial activities to learn both about the simulation and running a business
Major group activities as you start your own company, working as a board of directors

16. Support Material Example – Process to get to market
Research
Design a product
Create product design
Selling points
Production
Promotions
Sales Channels
Manufacture
More research
Support Material Example – Process to get to market
Basic process to get to market for any start-up / for a specific start-up scenario / for an established company
Action:
Area
Gather some research
To inform: Product Design / Promotions / Sales Channels
Market Research
The Scenario Briefing & research reports give you the market intelligence which inform the decisions you take.
Design a Product
Taking into consideration your research
Product Design
Create the product design
The design process has 3 stages:
Initially it is a concept or blueprint (no time cost to generate)
Then it becomes a technical specification with enough detail to allow manufacture (requires the Design Time selected within the New Design to complete)
Set Selling Points in line with your product design
Choose a Primary Segment and select a Secondary Segment if you wish
Branding
Set your Product Design ready for Production
Set the selling price (and discount if you wish)
Pricing
Set Promotions
To generate awareness about your company and its products…
Promotions
Set Sales Channels strategy
To push your product through the channels
Sales Channels
Manufacture some Products
So they are ready for display in the Sales Channel outlets
Production
Gather more research to keep your market intelligence up to date:
Focus Group
To provide you with detailed feedback on your product
Customer To
Competition
Demographic
Segment

17. Start 1 2 3 Watch the walkthrough videos
There are 3 walkthrough introductory videos which will help you to familiarize you with SimVenture Evolution 1
Video 1 – SimVenture Evolution Overview [02:40] 2
Video 2 – Navigation and Functionality [08:25] 3
Video 3 – Simulation Basics [05:32
Watch the walkthrough videos
To help you learn more about SimVenture Evolution, how it works and what it offers, we’ve prepared three short walkthrough videos [timings are on the slide above].
Click on the links on this slide. If the link doesn’t work go to and watch them all there.

18. Use Evolution anywhere, on a range of devices

19. Questions
…..so with the basic presentation completed, are there any questions at this stage?

20. SimVenture Evolution
Live demo - Logging in NOTE – use of Internet Explorer is NOT recommended

21. Any final questions