1. Dissemination of statistics … on the webby
Per Olav Løvbak
Head of Division
Statistics Norway

2. Overview Levels of information Entrances Working tools
User group number one
Examples

3. Define your levels of information
Advance release calendar
Daily releases (short stories, small tables, graphs)
Basic tables
Statistical databases (or PC-Axis databank)
Analytical articles (magazine on web)
Metadata
Microdata (restricted…)

4. Define your entrances Different needs have different solutions
Subject structure
Switzerland 21 subject areas
Norway 13 subject areas
Topic pages
A-Z index
Search
Statistical databases
Links to other sources

5. Give people tools they can use
From HTML to XLS
Simple calculators
Fun-to-use services
Statistical databases
Define your own tables
Export the results for reuse
Make graphs
Make maps
Publications on web…?

6. How to handle the media…?
Number one target group
If you cant beat them, join them!
Write for the ordinary citizen
Make it easy to reuse the releases
Hire your own journalists
Educate media to use your resources
Very cheap “marketing” channel
Internet marketing plan (version 1.0)

28. Next few years… We still want users to come to us…
Make your own publication
Print-On-Demand
Personalized pages
Better and simpler tools
Cross-institution portals
… but we will also need to go to them!
Mediators, other web-pages
RSS-feeds
Web-queries
Hand-held media
And we need to listen more carefully (two ears, one mouth)

29. Overview (revisited) Define your levels of information
Define your entrances
Give people tools they can use
User group number one: Media
Final remark: KISS
Keep it short and simple!

30. Thank you! Questions?