1. Painting a positive image of lobbying to advance the profession The Canadian Institute June 7, 2011

2. Public Image of Lobbying 2

3. Private Image of Lobbying 3

4. Magna Carta 1215 4

5. English Bill of Rights 1689 5

6. Lobbying Act 1989 - 2011 WHEREAS free and open access to government is an important matter of public policy; AND WHEREAS lobbying public office holders is a legitimate activity … 6

7. A Riddle Wrapped in a Mystery Inside an Enigma (Churchill) Those who do not know the plans of competitors cannot prepare alliances. Those who do not know the lay of the land cannot manoeuvre their forces. Those who do not use local guides cannot take advantage of the ground. Sun Tzu, 700 B.C. The Art of War Those who do not know the plans of competitors cannot prepare alliances. Those who do not know the lay of the land cannot manoeuvre their forces. Those who do not use local guides cannot take advantage of the ground. Sun Tzu, 700 B.C. The Art of War 7

8. Why We are Regulated $$$ 8

9. Advancing the Profession What Can Others Do? Parliament Commissioner of Lobbying What Can the Profession Do? 9

10. Parliament/Commissioner Amend the Lobbying Act for greater transparency and clarity: Eliminate the 20% Test for in-house corporate lobbyists to whom the 5-year ban applies List names of staff who actually attend reportable meetings Better define oral and arranged communications More prominent role for Commissioner to educate 10

11. What the Profession Can Do Respect spirit and letter of the law Offer guidance on sound public policy and how governments make decisions rather than running a dating service Speak truth to power - the client - about prospects for success 11

12. What the Profession Can Do Adopt a no surprises approach Understand the environment for lobbyists and just roll with it 12

13. Transparency – Roll With It 13 Arranging a meeting or communicating with a public office holder for the purpose of influencing a grant, contribution, an Act of Parliament or a regulation is a registrable activity under the federal Lobbying Act. In the interests of proactive disclosure my registration for this undertaking can be viewed by following the provided hyperlink: http://www.ocl-cal.gc.ca/eic/site/lobbyist- lobbyiste1.nsf/eng/home http://www.ocl-cal.gc.ca/eic/site/lobbyist- lobbyiste1.nsf/eng/home

14. What the Profession Can Do Dont hide the professions light under a bushel Lobbyists are people too Mom was right: say thank you 14

15. Corn Cob Bob thanks you 15