1. Ushering in the Born Accessible Era
George Kerscher
ebooks and EPUB Accessibility, March 23rd 2017
NFB, Baltimore

2. This presentation will explain:
How the EPUB Accessibility Specification 1.0 will enable publishers
What it takes to meet the minimum baseline for accessibility
How the certification of born accessible publications can impact education in both K-12 and Higher Education

3. My background
I live in Missoula, Montana; love the outdoors, hiking, camping, backpacking, fishing, rock climbing (well reluctantly), skiing…….. 

4. From Into Thin Air to Accessible Books
I loved John Krakauer’s book Into Thin Air about the disasters while climbing Mount Everest
Erick Winemeyer was the first blind guy to Summit Mount Everest
My wife purchased John Krakauer’s book Missoula on iBooks with family sharing
I was reading his book on my iPhone soon after
Week later I was engaged and involved, attending the discussion about his book because this title was born accessible and available on a reading system that is accessible

5. Embracing Accessibility
The University of Montana settled a lawsuit but more importantly they have embraced accessibility
The U of M is now sited as an exemplary university in making programs accessible 
Lucy France, from the U of Montana, presented at the NFB Convention several years ago about the strides they were making
She phoned me not too long ago about a problem with ordering accessible educational materials
That’s a big problem we need to solve

6. Now we have the will to “Usher in the Era of Born Accessible Publications”
Accessibility has been embraced in the Publishing Community
The disability community have led the change
DAISY Consortium, Benetech, the NFB etc.
The tech segment of publishing were the earliest advocates
Publishers are now also in the forefront
Tech companies have joined in
Everybody in the supply chain are apparently joining in

7. Publishing in the W3C IDPF Merger
Status of EPUB 3.1: developments now under W3C
EPUB 3 Community Group
Dave Cramer, Rachel Comerford, Matt Garrish as editor, Avneesh Singh on Accessibility
DPUB Interest Group and Working Group Charter: Tzviya Siegman, Garth Conboy as chairs
Business Publishing Group
Upcoming: Summit in November, San Francisco

8. Publishing@W3C 2017 Focus Areas
Build Community
Accelerate EPUB 3 adoption via increased visibility
Advance Web for publishing: CSS WG and within the Web Accessibility Initiative
Refine roadmap for the fully converged future executing on it
EPUB and the overall Open Web Platform = foundations of accessible publishing
EPUB 3.1 well-aligned with overall Web Accessibility initiatives, will continue to evolve and grow in adoption and mindshare under W3C stewardship
Future Web Publications’ functionality will further converge: online/offline, packaged/distributed, accessibility front and center
Build on successes: Fully realize the born digital = born accessible promise
W3C needs your input: lead accessible publishing to its full potential

9. EPUB Accessibility Specification 1.0
First-class component of EPUB 3.1 (approved January 2017 as final IDPF Recommended Specification)
Applies to all versions of EPUB from EPUB 2, 2.01, EPUB 3, 3.01, and 3.1, designed to evolve
The concept of a baseline of conformance that could be certified was a design goal
Accessibility aspects of EPUB gathered in one document, with the bar raised to a higher level of expected conformance
Architected so it can be enhanced independently and is applicable to earlier and future EPUB revisions
Built on W3C WCAG 2.0, with added requirements specific to publications
Discovery: enhanced accessibility & certification metadata with categories of accessibility compliance (“Discovery-enabled”, “Accessible”, “Optimized”)

10. Baseline Features
Requires accessibility conformance in the EPUB publication
In the USA WCAG 2.0 “AA” is generally recommended
Conforms to metadata pointing to “A,” “AA,” or “AAA”
Accessibility metadata must be included
Publishers have actively participated in the EPUB Accessibility Spec development and have been updating their production processes

11. Concrete Examples of Some MUST Do’s
All headings must be marked in the HTML as headings (Critical for navigation)
All textual content must use HTML text markup, e.g., paragraphs, block quotes, list items
All content must be in a logical reading order
Images are marked as decorative, described in surrounding text or captions, or have “alt” text
If you want a fancy heading and use an image, remember to use alt text (you can do cool things with CSS)  

12. Examples
Important Note: The EPUB Accessibility overrides some items in WCAG 2.0, for example:  4.5 Descriptions
DESC-001: Include alternative text descriptions 
[WCAG 2.0] Success Criterion requires a text alternative for all non-text content. In the case of image content, the provision of alternative text (e.g., in an HTML) alt attribute is sufficient for meeting the requirements of the EPUB Accessibility specification.

13. Notes Regarding Authors
Encourage to include extended descriptions, but the utility of extended descriptions often depends on the needs of the user
Until the publishing ecosystem matures, let’s make it easier for Authors to include extended descriptions  
If extended descriptions are not included, note the omission in the accessibility summary

14. Conformant EPUBs MUST Include accessibility discovery metadata
Include the following [schema.org] accessibility metadata: accessMode, accessibilityFeature, accessibilityHazard, accessibilitySummary
Supporting techniques are updated frequently:
Specifications are at a high level, techniques are specific
WCAG and EPUB techniques are maintained independently of specifications
As support in Reading Systems evolves, these techniques will improve

15. Accelerating Publisher Adoption: Certification of EPUB Publications
Certify that digital books (and all other publications) meet the Baseline
Self-certification
Sad Story: What happened to Voluntary Product Accessibility Template (VPAT)?
Would you have a fox guard the henhouse?

16. EPUB Accessibility Checking Software
DAISY Consortium is building the EPUB Accessibility Conformance Checker
Collaboration with HTML accessibility checking tool developers
Auto checking must be supplemented by human inspection  

17. Reading System Accessibility Testing
Evaluates the accessibility features implemented in a wide range of mainstream reading systems.
Our first goal is to ensure that fundamental accessibility features are supported by the mainstream reading systems.
So that customers can choose companies that have considered the needs of everyone. All users should be able to consume the content of a document by:
adjusting the display such as adjusting font size and color combination  
reading the text with screen readers or read aloud applications  
reading the text with a refreshable Braille display  
reading with assistive technologies designed for persons with dyslexia or other disabilities   

18. We provide An extensive set of tests
A documented process for executing the tests and compiling results
An opportunity to participate in creating helpful guidance for higher education institutions, students, accessibility specialists, librarians, developers, content creators
Future developments:
Evaluating user experience with math content
Strengthening the representation of requirements for users with dyslexia
Adding to the evaluation for low vision

19. Resources and to-do list
Go to inclusivepublishing.org
Enable born accessible, find accessible and buy accessible.
Contact:
This document was produced under U.S. Department of Education, Office of Special Education Programs Grant No. H327B The views expressed herein do not necessarily represent the positions or polices of the Department of Education. No official endorsement by the U.S. Department of Education of any product, commodity, service or enterprise mentioned in this publication is intended or should be inferred. This product is public domain. Authorization to reproduce it in whole or in part is granted. While permission to reprint this publication is not necessary, the citation should be: The DIAGRAM Center. ”Ushering in the Born Accessible Era,” Palo Alto, Benetech.