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Classical Conditioning in Dating

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2 Classical Conditioning in Dating
Make women/men love you! Figure out the: Neutral Stimulus UCS UCR CS CR

3 Classical Conditioning in Dating
Neutral Stimulus No response

4 Classical Conditioning in Dating

5 Classical Conditioning in Dating
Neutral Stimulus UCR and UCS

6 Classical Conditioning in Dating

7 Classical Conditioning in Dating
But. . . Day 1

8 Classical Conditioning in Dating
But. . . Day 2

9 Classical Conditioning in Dating
But. . . Day 100

10 Classical Conditioning in Dating
But. . . Day 150 Extinction

11 Or

12 Or

13 Or

14 Or Second-order conditioning
Something paired with the CS can itself begin to elicit the response

15 Or

16 Or

17 Or

18 Or Stimulus Generalization
Stimuli like the CS well tend to elicit the same response as the CS

19 Questionnaire

20 Group Activity Why do you think a person might have social phobia?
How would you cure a person with this problem?

21 Classical Conditioning
Social Anxiety Social Phobia General Anxiety Learned helplessness


23 Classical Conditioning
Example: Little Albert

24 Classical Conditioning
Phobias Typically occur through association The feared object is paired with an unpleasant feelings Flooding Systematic desensitization

25 Classical Conditioning
Food Deliver good news not bad news

26 Classical Conditioning

27 Operant Conditioning Edward Thorndike


29 Gradually it escapes quicker
A specific response become “strengthened” by being paired with a pleasant outcome

30 Law of Effect "Of several responses made to the same situation those which are accompanied or closely followed by satisfaction to the animal will, other things being equal, be more firmly connected with the situation, so that, when it recurs, they will be more likely to recur; those which are accompanied or closely followed by discomfort to the animal will, other things being equal, have their connections to the situation weakened, so that, when it recurs, they will be less likely to occur. Note: It is missing information about the internal state of the animal Thorndike used hungry cats and rats!

31 Clark Hull

32 Needs Behavior is not just a function of the environment but also. . .
Properties of the organism

33 All animals have certain needs (food)
Creates drives (drive for food) Reducing drive (by eating) reinforces the behavior (eating)

34 Learning Both Hull and Thorndike felt their learning was the same as Pavlov’s classical conditioning

35 Hot and Cold Game

36 Skinner

37 B. F. Skinner Noted differences between the types of learning.
How is classical conditioning different then either Thorndike’s or Hull’s theories?

38 Operant Conditioning Classical = animal does nothing to its environment. Operant = The animal alters its environment.

39 Reinforcement Theory Operant Conditioning Behavior Reward
Used to control behavior Behavior Reward Behaviors that are rewarded are more likely to be performed in the future

40 Reinforcement Theory Operant Conditioning

41 Reinforcement Theory Operant Conditioning

42 Skinner Box

43 Skinner Box

44 Skinner Box

45 Skinner Box Sniffy Program

46 Operant Conditioning Superstitious behavior Shaping behavior
Baseball players Shaping behavior Getting him to open the car door Skinner legend

47 Group Activity Identify one behavior in yourself that you would like to change Determine a system of rewards and punishments that you could use to change this behavior Do you think this would work?

48 Did Skinner really raise his daughter in a Skinner Box?
Picture from Ladies' Home Journal: "Baby in a Box.”

49 Question Why are you going to college? What are you dating someone?
Why are you listening to this lecture? You do all of these things because of a long history of rewards and punishments!

50 Classical vs. Operant Conditioning
“Reactions” to the world Emotions Traits: anxiousness, neuroticism, depression Operant “Actions” toward the world Behaviors Traits: Extraversion, argumentativeness, kindness

51 Behaviorism Pros Cons Controlling behavior Focus on the observable
Mental life Motivation Thought Cognition

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