1. Social Commerce: Foundations Social Marketing and Advertising

2. SOCIAL COMMERCE DEFINITIONS AND EVOLUTION
Social commerce :SC
a combination of e-commerce,
e-marketing, the supporting technologies and social media content.

3. THE CONTENT OF THE SOCIAL COMMERCE FIELD
Most of the activities center around e-marketing conducted with social media
techniques of advertising, sales promotions
social media marketing activities

4. THE CONTENT OF THE SOCIAL COMMERCE FIELD
Social Media Marketing
Social media marketing (SMM) is the application of marketing communication and other marketing tools using social media.

5. THE BENEFITS AND LIMITATIONS OF SOCIAL COMMERCE
Customers are exposed to special deals
It is easy for customers to use the technology.
Purchases are better matched with specific needs, wants,
Consumers can provide feedback on market communication strategy and on product (service) design.

6. Benefits to Other Types of Enterprises
Conduct faster and less costly recruitment with larger reach to large number of candidates.
Foster better external relationships; for example, with partners and channel distribution members.
Provide free advice to small enterprises by other enterprises and experts
Manage company and brand reputations online.

7. SOCIAL SHOPPING: CONCEPTS, BENEFITS, AND MODELS
ranks the top concerns in deployment of social business as (1) security liability exposures,
(2) doubts about ability to govern effectively,
(3) poor integration
(4) doubts about ROI/value, and
(5) poor organizational buy-in.

8. The Roles in Social Commerce
Connectors. These are the people with contacts that introduce people to each other. Connectors try to
influence people to buy. Consultants and connected people play this role.

9. The Roles in Social Commerce
Salesmen. Like their offl ine counterparts, salesmen’s major effort is to infl uence shoppers to buy. They are well connected so they can impress buyers. Seekers. These consumers seek advice and information about shopping and services from experts, friends, and mavens.

10. The Roles in Social Commerce
Mavens. Mavens are recognized, but are unoffi cial experts in certain domains that can provide positive or negative recommendations to advice seekers.

11. The Roles in Social Commerce
Self-sufficient. These people work on their own and do not like to be influenced.
Unclassified. Most people do not belong to any one of the above categories.

12. The Major Types and Models of Social Shopping
Deal purchases (fl ash sales), such as daily special offers
Shopping together in real-time
Online shopping communities
Marketplaces
Innovative models
Shopping for virtual products and services

13. Other Innovative Models
Find what your friends are buying.
Filtering consumers reviews
Real Gifts.
Virtual gifts.
Social auctions.
Getting help from friends.
Helping bloggers sell products.
Event shopping

14. Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces
Ratings and Reviews
Ratings and reviews by friends, even by people that you do not know are usually available for social shoppers.

15. Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces
Customer testimonials. Customer experiences are typically published on vendors’ sites, and third party sites such as tripadvisor.com . Some sites encourage discussion
Expert ratings and reviews. Ratings or reviews can also be generated by domain experts and appear in different online publications.

16. Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces
Sponsored reviews. These are written by paid bloggers or domain experts. Advertisers and bloggers fi nd each other by searching through websites such as sponsoredreviews.com ), which connects bloggers with marketers and advertisers.
Conversational marketing. People communicate via , blog, live chat, discussion groups, and tweets. Monitoring conversations may yield rich data for market research and customer service

17. Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces
Bloggers reviews. This is a questionable method since some bloggers are paid and may use a biased approach. However, many bloggers have the reputation to be unbiased.

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WORK
ให้นักศึกษาแบ่งกลุ่มอภิปรายถึงรูปแบบของ
E – commerce ในบริษัทชั้นนำ 2 บริษัท
Dell computer
Tripadvisor