1. How To Stand Out Your Business
Globalisation brought about new challenges for all businesses
Marketing is not a set of procedures. It is a state of mind (M. McDonald, 2007)
No Business can argue that is not operating within the concept of Globalisation
Strategy requires clear and deep understanding of the Market
In the Ocean of similarities, only the best survive
Case study: Video for Business Case Study: Northern Tool: Link:

2. How To Stand Out Your Business
Differentiation provides a clear competitive advantage
Differentiation requires deep and efficient market research in order to extract the appropriate information
Understanding competitors’ strategies is a strong management tool in order to implement strategies
Differentiation is far from being an easy task to achieve. It takes time, money, and a lot of expertise
Easy Jet and Ryanair are fine examples of Differentiation in the Aviation sector

3. How To Stand Out Your Business
Product differentiation is a massive issue in the attempt and process to Stand out your Business
Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market
In UK, Tesco has extended its product line available offering more than unique products
Emirates developed new services and thrived in an extremely competitive business sector
Product Differentiation provides Business Value and Brand Loyalty

4. How To Stand Out Your Business
Efficient Service delivery is a core element for all businesses
Service must be done through a clear set of procedures
After-Sales Service must be a priority for all businesses, for both Products and/or Services
Make sure you have a clear Industry undestanding
Do not underestimate customer feedback. Is a major issue and contemporary organisations seek to gain customer feedback

5. How To Stand Out Your Business
Efficient Communication is crucial for Businesses. No matter how good the product/service is, poor communication will ‘kill’ it
Identify opportunities in order to gain a competitive advantage
Develop a sound Marketing-Mix strategy. Is crucial and should be a top-priority
Choose Human Resource based on professional criteria and not on sentimental base
Invest in Information Technology (IT)