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David Xin Ding, Ph.D., PMP University of Houston

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1 David Xin Ding, Ph.D., PMP University of Houston
Introducing Service Learning and Storytelling Concepts to OM Course Projects David Xin Ding, Ph.D., PMP University of Houston

2 Agenda Motivation Project Practice Tips and summary Introduction
Examples Practice Tips and summary

3 What Areas Would You like to Improve in Class?

4 Motivation Help connect course subjects to business practices
Help connect students with others (e.g., in the class, across different classes) Help build the platform for future/repetitive learning

5 Story Telling Business Practice
To bridge concepts with business practice To facilitate learning among teams and across classes Service Learning Cooperative Learning Project Gallery Continuous Learning Story Telling To support continuous learning

6 Service Learning Service Learning (4Rs)*
Reality – exposure to business practice In-depth contact, over time, allowing complex problems to emerge Reflection – own learning experience Significant reflection; exploring multiple impacts & issues Reciprocity – information exchange Sustained contact; sharing knowledge & expertise Responsibility – commitment Significant investments of time and energy Facilitates lasting focus on broader goals *Adapted from Godfrey & Berry, “Creating Breadth in Business Education Through Service-Learning,” Academy of Management Learning & Education, 2005, 4:3,

7 Story Telling Business practice
≠ what is taught in classrooms ≈ art rather than science & is captured by stories told by community members “As stories evolve, richer understanding of the phenomenon is developed, and new integrated approaches to solving problems are created” (Crossan, et al., 1999). Cite from Crossan, M. M., Lane, H. W., & White, R. E. “An organizational learning framework: From intuition to institution,” 1999, Academy of Management Review, 24:3,

8 Project Summary Service Learning Storytelling
Identify local profit/nonprofit organizations Interview employees/owners Analyze their operational process Concentrate on certain operations related concepts Storytelling Create a story to illustrate the concept Identify the connection between the concept & business operations Show the connection through acting Produce the episodes

9 Project Implementation

10 Wk 1. Content 2. Service Learning 3. Story Telling 4. Team work 5. Technology 6.Collaboration 1 Brainstorm ideas Propose a client Develop scripts Role assignment Cross-match teams from different classes 2 Research on potential topics & concepts Report #1 3 Establish initial contact & secure permission 4 5 Narrow down a specific concept 1st tutorial on pre-production 6 Continue research & update project scope Analyze the client’s operational processes via interviews/field trips Translate scripts to storyboards Report #2 Checkout equip Deliver scripts and storyboards for critique 7 8 2nd tutorial on production 9 Incorporate the research in final project report Incorporate the client’s feedbacks to refine project scope Act out the story Report #3 10 11 3rd tutorial on post-production 12 Stream the video Final Report Deliver episodes for event planning 13 14 Equip return 15 16 Red Carpet Event

11 Project Templates Project identification Company identification
Project release form Storyboard Work log Project report templates

12 List of Project Equipment
High definition HD-based camcorder Directional microphone Three way tripod Voice recorder Video editing software Video hosting website

13 Project Examples

14 Fall 2008

15 Types of Project Specific Topics Role Play Documentary
General Operations

16 Comparison of Different Types of Project
Advantages Disadvantages Watch out for the following: Documentary Clear structure Lack of motivation/depth Make best use of resources Role plays High motivation Lack of access to resources Role assignments, project leader has good mgt. skills Specific topics Focused concepts Miss other important topics A thorough understanding of intended topics General operations Overall view of operations; easy to lay out Lack of depth Include important aspects of operational practices

17 Project Assessments

18 Assessment – Course Evaluations

19 Project Extension/Transferability

20 Extended Cooperative Learning
Production & Service Operations Class 3. Videos 1. Work logs 4. Screen Critics 2. Process Feedback Team Leadership Class Quality Improvement Class 7. Campaign Materials 5. Event Ideas Communication Class 6. Campaign Proposals Digital Media Class


22 Practice Time! Project identification Company identification
Project release form Storyboard Work log Project report templates

23 Practice Time Format: 3-5 minutes episodes
Demonstrating certain OM topics or showcasing operations practices within a local organization

24 Practice Time Steps Choose topic(s) Develop scripts
Select potential clients/companies Translate scripts into storyboards Setup scenes at selected clients Rehearsal Shoot/edit/stream episodes

25 Questions? David Xin Ding, Ph.D., PMP
Information and Logistics Technology Department University of Houston, Houston TX 77204 Phone: (713)

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