1. - Financial Plan -
Investor Template

2. Content Executive Summary Revenue and revenue-related Cost
Headcount Compensation and related cost
Overhead Expenses
Capex and Finaning

3. Major Assumptions for “SecurUs”
B2B Company providing Security Software to Enterprises
GET-A-CUSTOMER
KEEP- AND-GROW-A-CUSTOMER
MANAGE-AND-RUN-THE-BUSINESS
Lead Generation
Sales Strategy
Revenue
Model
Product Model
Cost-of-Marketing
Cost-of-Selling
Revenues
Cost-of-Goods-Sold
Expenses (G&A, R&D, S&M)
Lead Generation on Events with a Cost per Lead of €60
Outbound Sales Team converts 1% of leads into paying customers
Going to market with Sales Teams – hiring 1 per quarter in the first 2 years
Each Sales Team has a target to acquire 10 new customer per month
Sales Team Cost of €5000/month
Creating subscription revenues of €500 per month and customer
Customer Churn is 1% per month
For 60% of customers, creating Professional Service Revenues for integration of €3000 over 3 months with delay of 1 months
Cost of Goods Sold of 20% of Revenues
Founder Team CEO and CTO with €5000/monthly (50% base and 50% variable)
Initial Team of 5 Software Engineers adding one per quarter all with similar salaries of €5000/month
Rent of €2000/monthly increasing 5% yearly
Admin cost of 2% of revenues
Exceptional IT cost of €1000 in year 2 growing 10% per quarter
Mar 2018 ©

4. Revenues in Year 3: €30m (85% recurring)
Overview Profit & Loss
Building a €30m subscription business with EBITDA Margin of 28% and cash requirement of €5.2m
Revenues in Year 3: €30m (85% recurring)
Mar 2018 ©

5. No of Customers and Revenues by Quarter
Revenues growing to MRR of €2.6m and €0.4m of Integration services in Year 3
MRR: €2.6m Services: 0.4m
Mar 2018 ©

6. Key Unit Economics and Customer Economics
LTV/CAC ratio at 6.1 with 16 Months to recover CAC – Average Customer generates Monthy Revenues of €1.5k with 4 quarters in lifetime to get invest back in quarter 4
Mar 2018 ©

7. Sales Team Economics
Each Sales Teams averages €277k of MRR and requires an initial investment of €495k with break even after 6 quarters
Mar 2018 ©

8. Revenues and Profitability
Business becoming profitable in year 3 operating at gross margin of 80% and EBIT margin > 20%
Mar 2018 ©

9. Headcount Cost and Numbers
Team growing to 17.5 Headcounts in year 3 with average Headcount Compensation of €3.6k (plus 8 Sales Teams)
Year 3
Mar 2018 ©

10. General Expenses
General Expenses grow to 178k in year 3 with 0.4% in revenues
Year 3
Mar 2018 ©

11. Cash-Flow and Run-Way
With existing financing of €1m, run-way is 5 months !
Mar 2018 ©

12. Profit & Loss Statement by Quarter
Mar 2018 ©

13. Content Executive Summary Revenue and revenue-related Cost
Headcount Compensation and related cost
Overhead Expenses
Capex and Finaning

14. ……..
Mar 2018 ©

15. THANK YOU  Eckhard Ortwein – Founder Lean-Case
Please provide feedback on our Financial Template
Eckhard Ortwein – Founder Lean-Case    
Mar 2018 ©