1. Starter: hangman

2. Starter: hangman
Gatekeeping

3. Starter: hangman
_ _ _ _ /_ _ _ _ _ _ _

4. Starter: hangman
News values

5. Starter: hangman
_ _ _ _ _ _ _ _ _ _ _ _ _ _

6. Starter: hangman
Sensationalism

7. Starter: hangman
_ _ _ _ _ / _ _ _ _ _

8. Starter: hangman
Moral Panic

9. Media Effects Models

10. The media’s impact on audiences
You will be able to:
Understand the role of media in socialization
Consider how much the media actually influences us

11. TASK 1 Share these with your partner 2. Quickly make a note of:
Your favourite fashion brands
Your favourite celebrities and/or politicians
Share these with your partner

12. TASK 2 Feedback to the class
2. Why do you think you like these brands and people?
Feedback to the class

13. What role does the media play?
Secondary socialisation
TASK THREE: Why might media producers want to influence us?

14. HOW MUCH DOES THE MEDIA INFLUENCE US?

15. TASK FOUR
Listen to the explanations of the three models and fill in the table

16. Complete this table View of audience (passive or active)
View on how powerful the media are
View of media message (on message or many)
Hypodermic syringe
Uses and gratification
Decoding approach
Complete this table

17. Hypodermic syringe model
Audience as passive
Media is like a drug
Audiences have no control over their actions
X Very simplistic
X No conclusive proof
X Media is very diverse today

18. Uses and gratifications model
Audience as ACTIVE
We pick and choose what to be influenced by
Audiences seek out messages which suit their pre-existing ideas
There is a complex system of decoding when audiences consume media

19. Decoding approach
This is the way the audience interpret media messages. According to Abercrombie and Stuart Hall there are several ways to decode these messages.
The way a programme is decoded may depend on the viewers background.
E.g. a worker on strike is likely to decode a news story about a strike differently from a senior manager.

20. Complete this table View of audience (passive or active)
View on how powerful the media are
View of media message (on message or many)
Hypodermic syringe
Uses and gratification
Decoding approach
Complete this table

21. TASK FIVE Which of these models do you agree with the most?
Justify your answer.

22. PLENARY
If you wanted to persuade teenagers to think a certain way, what types of media persuasion would you use?