1. Creative Commons & Open Source

2. Lessons From Fashion's Free Culture
Johanna Blakely
Only ®
Why no copyright on fashion/clothing?
Imagine owning the tee shirt and then licensing?
Incentive to innovate?
Japan and EU allow for copyright

3. Blakely Cont'd
Fashion industry is “open source,” top down and bottom up
Fashion designers can sample and transform!
Big clothing companies can copy fashion designs...knock-offs don't create market harm
Thin protection=more innovation. Designers cannot just sit on their creations and license/profit for
Fashion is democratized
This culture of copying leads to innovation, competition and MONEY!
Low IP industries (i.e. clothing, autos) have higher revenues than high IP industries (i.e. film, music, books, etc.)

4. A SHARED CULTURE

5. CC Basics
CC, like traditional IP, is a mentality/ideology as much as a body of law
Creative networks vs. Individual genius
Supports “thin” rights that stimulate creativity
“Open source” ideology balance between society and authors
Creative Commons / GNU GPL are copyright!!!
Traditional Licensing is a pain in the ASS!
Permission / licensing culture vs. Free culture

6. CC Basics Cont'd
Creative Commons allows you, as rights holder, to stipulate or give up any of your RP3D's....replaces licensor/licensee relationship
CC/Open Source reflect our technology / culture better than laws framed by a early 18th century notion of creativity/technology
CC is based in attribution (credit), and you decide the alteration.
Creating is incentive enough; Can be a for- profit model in the future!

8. VS.

9. Creative Commons licensing
Lawrence Lessig helped create it
Helps you publish your work online while letting others know exactly what they can and can’t do with your work
IT IS COPYRIGHT
Fair use STILL applies
With permission from CC license holder you CAN do things not permitted in CC license

10. CC BY 3.0 Most liberal license “BY”= attribution
BY is part of all CC licenses
You CAN distribute, tweak, build upon, use for commercial purposes, and you can use in © all rights reserved

11. CC BY-SA 3.0 BY SA=Share Alike
Any use of SA media means that the new media must use the same license (share alike!)
You CAN distribute, tweak, build upon, use for commercial purposes, and you CANNOT use in © all rights reserved
What most open source software and Wikipedia use
What DJ food stamp recommends!!!

12. CC BY-ND 3.0 Moral right of “alteration”
ND= No Derivatives (no sampling, remixing, transforming)
You CAN distribute and use for commercial purposes
Work must be shared in its whole, unchanged
Distribution license

13. CC BY-NC 3.0 NC=Non-commercial
You CAN distribute, tweak, build upon, CANNOT use for commercial purposes, and you can use in © all rights reserved
What are commercial uses?
Argument for allowing commercial use of your work?

14. CC BY-NC-SA 3.0 BY=Attribution NC=Cannot use for commercial purpose
SA=You MUST share your work with the same license
You CAN remix, sample, transform!

15. CC BY-NC-ND 3.0 The MOST RESTRICTIVE CC license
You cannot use commercially and you cannot change the original work
All you can do is download and share (with credit of course)

16. CC0 No rights reserved Complete public domain designation
User makes work available to commons

17. PDM No known copyright Applied to works that have fallen into PD
Users apply to others' works that are PD

18. Best Practices for Attribution
GIVE CREDIT!!!
Give credit at beginning/end of video, and list the license for their content (i.e. BY CC-SA 3.0)
Link to the artist's page in info section
Go to website and past/share link w/ your new media for anybody whose content you use
License your video using YouTube or similar CC license
If NC, don't sell Google Ads (YouTube is still a for-profit via ad sales....???)

19. Sources for CC Licensed Media
CC Search
Google Search
Let's CC
Creative Commons Music, but I like CCmixter
Beachfront B-Roll
Free Sound.org: Sound effects
CC Content directory

20. Open Source Media Neo Office / Open Office: same as Microsoft Office
VLC Media Player: will play all proprietary formats and can convert (they have encoder / editor)
Ogg: free and open container format, not bound by patents (Quicktime)
Theora: open video compression (MPEG-4)
Vorbis: audio compression (MP3 / AAC)
Audacity: open source audio multitrack (like Pro Tools)
There are Adobe CS and non-linear alternatives as well
Wonder why certain formats won't play in certain players?
Wonder why codecs can't be edited in non- linear software?
PATENTS, LICENSES, PROPRIETARY COMPANIES