1. Adventure Works 2008 Sales Proposal
Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2008
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2. Executive Summary The Concept The Opportunity The Potential
Just-in-time retail inventory
Reduced overhead costs
Increased customer satisfaction
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3. What We’ll Cover Today A review of our current products and profits
2007 sales research
Proposed new products
Costs on return and investment projections
Terms and conditions
Strategy and schedule
Sales and marketing needs
Questions and answers
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4. Our Current Products Camping Climbing Duffel bags Daypacks
Family camping tents
Foam sleep pads
Internal frame packs
Cookware
Dehydrated food packs
Climbing
Harnesses
Climbing shoes
Helmets
Rappel gloves
Rope bags
Carabineers
Gaiters
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5. Previous Year Profits (in millions)
2005
2006
2007
Revenue
10.1
27.7
50.0
Cost of Goods
1.8
3.1
4.6
Gross Profit
8.3
24.6
45.4
Total Expenses
3.3
8.1
15.3
Pre-Tax Profit
5.27
16.5
30.1
Pre-Tax Profit as Percent of Revenues
64.6%
59.6%
60.2%
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6. 2008 Sales Research Customers Transactions
2008 is projected to attract 920,700 new customers
27% of first-time customers have become repeat customers
Transactions
Average sales transaction = $52.17
75% of customers have bought at least one non-sale item in addition to a sale item
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7. Proposed New Products Survival gear Sportswear Outerwear
Off-road bicycles
Fishing equipment and tackle
Canoes and personal rowing shells
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8. Costs of Return on Investment Projections
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9. Terms and Conditions Terms and conditions #1 Terms and conditions #2
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10. Strategy
Strategy
Tactic #1
Tactic #2
Tactic #3
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11. Schedule Adopt plan 3Q08 Implement 4Q08 Evaluate 3Q09 Adjust 4Q09
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12. Sales and Marketing Needs
Close sales faster
Present complex concepts quickly and clearly
Leverage database information (sales numbers, customer locations, etc.)
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13. Close Sales Faster Need and solution #1 Need and solution #2
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14. Present Complex Concepts Quickly and Clearly
Need and solution #1
Need and solution #2
Need and solution #3
Need and solution #4
Need and solution #5
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15. Leverage Database Information
Need and solution #1
Need and solution #2
Need and solution #3
Need and solution #4
Need and solution #5
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16. Questions and Answers
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