1. Record of Work
Dr. Cheryl Spulecki
President, NYSANA
August 2018

2. Media Relations Media List Generation:
Baker PR developed a regional media list that includes targeted health, political and general news media contacts across New York state
Press Releases:
Governor Cuomo’s support to afford CRNAs full scope of practice in his 2018 budget proposal
Dr. Cheryl Spulecki’s 2/12 testimony
Lobby Days (March and May)
Rebuttal for Rome Sentinel
Partnership with The Society for Opioid Free Anesthesia
Counter to NYSSA accusations against CRNAs
Response to NYSSA making false claims against NYSANA

4. Media Pitching/Outreach and Media Interviews:
More than 60 outlets from downstate, Capital Region, North Country, Central New York, Western New York and the Southern Tier
Baker PR submitted letters-to-the-editor to newspapers across New York state on behalf of Dr. Cheryl Spulecki and NYSANA members
Secured pieces included POLITICO, Capital Tonight on Spectrum News with Liz Benjamin (statewide show), Times Union, WNYT with Benita Zahn, Legislative Gazette, Democrat and Chronicle, WCNY’s The Capitol Pressroom, News 10 ABC’s Morgan McKay, Malone Telegram and Watertown Daily Times

5. Media Relations (continued)

6. Media Placements Print: Politico Pro (subscription required)
Legislative Gazette
Watertown Daily Times
Rome Sentinel
WICZ
Malone Telegram
SOFA Partnership
Video:
Joint Legislative Public Hearing
Spectrum News: Capital Tonight

7. Social Media
Baker PR developed a social media strategy (Facebook and Twitter) and posts to solicit awareness regarding NYSANA’s campaign.
Baker PR created social media campaigns dedicated to full scope of practice, title recognition and Lobby/Advocacy days.

10. Social Media Metrics: Facebook
January 2018
60,128 Impressions
33,322 Reach
2,884 Engaged Users
390 Video Views
February 2018
68,834 Impressions
39,988 Reach
3,420 Engaged Users
0 Video Views
March 2018
103,632 Impressions
67,024 Reach
5,588 Engaged Users
12,943 Video Views
April 2018
12,148 Impressions
6,779 Reach
648 Engaged Users
389 Video Views
May 2018
35,850 Impressions
19,963 Reach
3,801 Engaged Users
2,092 Video Views
June 2018
17,388 Impressions
11,122 Reach
1,019 Engaged Users
1,234 Video Views
July 2018
7,245 Impressions
3,972 Reach
414 Engaged Users
76 Video Views

11. Social Media Metrics: Twitter
January 2018
2,223 Tweet Impressions
232 Profile Visits
6 New Followers
8 Mentions
2 Tweets
February 2018
11.5K Tweet Impressions
531 Profile Visits
17 New Followers
45 Mentions
23 Tweets
March 2018
17.1 K Tweet Impressions
928 Profile Visits
11 New Followers
107 Mentions
33 Tweets
April 2018
5,824 Tweet Impressions
143 Profile Visits
8 New Followers
11 Mentions
5 Tweets
May 2018
4,182 Tweet Impressions
183 Profile Visits
3 New Followers
1 Mention
10 Tweets
June 2018
5,874 Tweet Impressions
89 Profile Visits
2 Mentions
July 2018
2,001 Tweet Impressions
41 Profile Visits
8 New Followers
0 Mentions
0 Tweets

12. Advertising
Baker PR made recommendations for radio and digital ad buys, created the content and placed ads with TALK1300, POLITICO, Legislative Gazette, and Facebook
Baker PR drafted copy for sponsored newsletter with POLITICO

13. Social Media Advertising

14. Digital Marketing
Baker PR coordinated testimonial video shoots with Plastic Surgeon Dr. William DeLuca and CRNA Jennifer Wojtusik on behalf of NYSANA’s pursuit of full scope of practice

15. Marketing
Baker PR drafted and distributed multiple campaigns to NYSANA members, soliciting engagement and action

16. Email Marketing Metrics

17. Print Marketing
Baker PR created and finalized multiple fact sheets (including coalition members) to distribute publicly and to legislative decision-makers informing them about the facts and the role of CRNAs in health care
Baker PR coordinated literature drops at the L.O.B.