1. Contextual Content Delivery
An EmpFinesseTM Fundamentals Solution

2. Business Context Business Scenario Resolutions Offered
Scenario 1 – Reactive Content Delivery
Reactive content or information delivery e.g. Search often retrieves generic results and user needs to spend considerable amount of time further to find the result items to match his requirements. This is a considerable loss in productivity as well as causes lack of user satisfaction.
Scenario 2 – Proactive Content Delivery
Targeting and channelized information or content sharing e.g. Announcements, Promotions, Publishing of Policy etc. also needs appropriate mapping with right persons without which the effectiveness of those reduced multifold.
Resolutions Offered
Building of Persona of individual users based on various information sources which includes enterprise ERP (e.g. SAP, PeopleSoft), profile database (e.g. SQL, Oracle), CRM (e.g. MSD, SFDC, Siebel), enterprise social (e.g. Yammer, Chatter, Tibr), public social (FB, TW, LinkedIn) etc.
Prediction of future behavior and likings of individual by projecting the same based on recent activities and trending persona which helps in creating Context for that individual
Filtering or sorting the contents to deliver (proactive or reactive) based on Context created for that individual helps delivering only relevant content or information which satisfies user and also helps in improving productivity

3. Technology Perspective
Architecture
Software and Tools
Dot Net 4.5
IBM Alchemy Content Classifier
Azure Machine Learning
External
Output Format
REST Service Interface
JSON format Response

4. Snapshots

5. Thank You