1. Ottawa University Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace in the 21st Century
Ottawa University
Managing Cultural Diversity OAD 41864

2. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Agenda
Racial Diversity
Title VII of the Civil Rights Act of 1964
United States Data
Agenda includes
*What is racial diversity
*Title VII of the Civil Rights Act of 1964
*U.S. Census Data

3. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Agenda cont.
Companies and Diversity
Coca-Cola Company
Apple, Inc.
FIS Corporation
Questions
*Analyzed 3 companies and their diversity
*Answer any questions if any

4. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
What is Racial Diversity
Caucasian
African American
Hispanic/Latino
American Indian
Asian
Middle Eastern
Borawski, P. (2010). Succeeding in the 21st Century. Journal For Quality & Participation, 33(1),
So what is racial diversity……..Racial Diversity is simply a variety of different ethnicities
*Quote from an article -”Learning to understand and embrace the ideas and practices of customers and employees who think and act differently than we do is not easy, but it is the hallmark of successful 21st century leaders”
*Workplace diversity in America is important because the normal workplace dynamics are changing. In the workforce, there is a rise of many several people from many different backgrounds and cultures that are being brought together due to globalization, the people in the workplace have to learn to work together.

5. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Globalization
Immigration
Majority/Minority Gap
Why has the American workplace been impacted by racial diversity? Globalization
*Within the 21st century, Globalization has changed the dynamic of the U.S.
*Immigration - Foreigners have moved into the U.S. and joined the workforce causing many different ethnicities, that may not have worked together in prior years, to interact and learn to work together
*Previously, companies were run by the “good ole boys”/middle-aged Caucasians males. Caucasians are the majority; however, the gap is closing at a steady pace.
*Because customers & consumers are changing, it is important to use all the knowledge of a diverse group in business to offer a more expansive product or service

6. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Title VII of the Civil Rights Act of 1964
Race/Color Discrimination
Race/Color Discrimination & Work Situations
Race/Color Discrimination & Harassment
Race/Color Discrimination & Employment Policies/Practices
Types of Discrimination. (2015). Retrieved May 8, 2015, from U.S. Equal Employment Opportunity Commission:
Title VII of the Civil Rights Act of 1964 lists race/color discrim. policies
*Race/Color Discrimination-Treating someone unfavorably because he/she is of a certain race
*Race/Color Disc & Work Situations – forbids discr. For any aspect of employment including hiring, firing, pay, job assignments, promotionions, layoff, training, fringe benefits, and any other term or condition of employment
*Race/Color Disc & Harassment – unlawful to harass a person because of race/color (racial slurs, offensive/derogatory remarks, racially offensive symbols)
*Race/Color Disc & Employment Policies/Practices – have a policy that applies to everyone, regardless of race/color

7. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
United States Data
2010 Census U.S. Racial-Ethnic Ratio
*White/non Hispanic Majority
*Hispanics/Latinos bypassed African Americans 16% to 12%
*Asian – 5%
*Other – 3%

8. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Companies and Diversity: Coca-Cola Company
Complaint
Lawsuit
Coca-Cola Renewed
Harvey, C. P. (2012). The Coca-Cola Company: Then and Now. In C. P. Harvey, & M. J. Allard, Understanding and Managing Diversity: Readings, Cases, and Exercises (pp ). Boston: Pearson.
*Coca-Cola Company is the world’s #1 sparkling beverage company that is based in Atlanta, GA
*It’s had many issues with race; mainly African Americans
*Complaints– 1995, only African American executive complained about lack of African Americans in upper management & was humiliated, ignored, overlooked, or unacknowledged
*Lawsuits four employees filed lawsuit, ultimately grew to 2200 current & former employees
*Coca-Cola was charged with paying AA lower salaries & not promoting qualified AA employees
*HR blamed for preventing employees from having a fair chance of applying for certain positions by giving managers undue discretion
*Case was $192.5 million in Nov 2000
*Also ordered to pay $36 million – Hire a task force to make changes within
-post jobs that attract 3 candidates including women & minorities
-managers & employees take mandatory diversity training
-establish uniformed compensation system (give example – Jack $50K & Ramone $25K work production line

9. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Companies and Diversity: Apple, Inc.
Considerably Diverse
Different Dynamic
Plans
STEM
Cook, T. (2014, June 28). Inclusion Inspires Innovation. Retrieved June 22, 2015, from Apple.com:
Hall, B. S. (2013, June 10). Apple, Diversity, and Why It Succeeds. Retrieved June 23, 2015, from Tech Opinions:
*Apple, Inc. is a technology company that creates and sells computers, cellular devices, and online software
*Understands the importance of diversity
*CEO “The talented leaders on my staff come from around the world, and they each bring a unique point of view based on their experience and heritage”
*Has great diversity 45% including hispanics, Asians, Blacks, other, undeclared
*Different dynamic – is its success due to racial diversity…do you think Apple would still be successful if it were not so diverse?
*Plan- work with programs like STEM (Science, Technology, Engineering, & Mathematics). to continue to educate boys and girls of all ethnicities to be able to join their team and help to create more innovative products and services

10. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
Companies and Diversity: FIS Corporation
How FIS Got There
Positive Reinforcement
Junior Achievement
*FIS Corp. is a financial & technology company & they are very diverse
*How FIS got there – FIS is a global company made up of several acquired companies that has outsourced many of its departments to countries such as India, Europe, & Puerto Rico.
*Many employees from other countries are brought to the US to train and meet American employees that they work with on a daily basis. This gives coworkers a sense of humanness
*Positive Reinforcement – all managers and employees take mandatory diversity training yearly. Occasionally there are face to face classes such as conflict resolution helping the staff learn to handle conflict professionally. Alters the thinking of different cultures and conflict
*Diversity Programs – Junior achievement to help train the future workforce in technology and financial systems

11. Managing Cultural Diversity OAD 41864
The Impact of Racial Diversity on the American Workplace of the 21st Century
???Questions???