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Thai Brand Development Centre Cape Town – South Africa

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Presentation on theme: "Thai Brand Development Centre Cape Town – South Africa"— Presentation transcript:

1 Thai Brand Development Centre Cape Town – South Africa

2 The Group - Cape Thai Holdings

3 Group Nature of Business: Formation: 1993 Directors :
Simply Asia Franchise Holdings (Pty) Ltd Cape Thai Restaurant Holdings (Pty) Ltd Simply Asia Kitchens (Pty) Ltd Simply Asia Kitchens – Johannesburg (Pty) Ltd Simply Asia Marketing (Pty) Ltd Nature of Business: Franchisor - Restaurants Wholesaler Agent Formation: 1993 Directors : C Lekcharoensuk (Thai) T Schirduan (German) P Chetty (South African) S Jirachareonkul (Thai)

4 Planning & Forecasting
Divisions Franchising Wangthai Chai Yo Simply Asia Development Planning New Business Project Management Manufacturing Quality Assurance Spices and Sauces Production Logistics Procurement Warehousing Distribution Corporate Planning & Forecasting IT HR Finance Legal Immigration

5 Competitive Advantage Authenticity
Brands Wangthai – 4 Chaiyo – 2 Simply Asia – 25 Competitive Advantage Authenticity

6 Group Performance Store growth – 14 planned Store performance - 26%
Turnover growth – 33%

7 Store & DC Network 3 DC + 5 DC + 23
Copyright 2009: Fernridge Consulting Store & DC Network 3 DC + 5 DC + 23

8 Medium Term Strategy National Growth Business Diversification Organic
Existing stores New Stores Acquisitive Business Diversification Vertical integration Backward - Manufacture Forward - Retail and Wholesale

9 Proposed Store Network
Copyright 2009: Fernridge Consulting Proposed Store Network 3 + 3 Total = 49 5 + 7 0 + 5 23 + 3

10 Current Thai Imported Product Range
Food & Related Frozen Ambient Dry Goods Herbs and Spices Kitchen Equipment & Machinery Liquor Exclusive distributor of Singha beer

11 South Africa

12 Economic powerhouse of the African continent, with a Gross Domestic Product (GDP) of R1,9 trillion (US$283bn) - four times that of its Southern African neighbours, and comprising 30% of the entire GDP of Africa. Highly developed first-world economic infrastructure and a huge emergent market economy has given rise to a strong entrepreneurial and dynamic investment environment. Amongst the highest ranking developing economies and surpasses countries such as Hungary, Italy, Brazil.

13 Transport and Logistics Infrastructure
Boasts one of the most modern and extensive transport infrastructures in Africa. Infrastructure plays a crucial role in the country's economy and is depended on by many neighbouring states. Recent large-scale upgrading of the country's infrastructure, as well as investment in new infrastructure. Costs of doing Business Compares favourably to other emerging world markets. Lowest electricity prices in the world and despite looming challenges in this sector Labour costs are significantly lower than those of other key emerging markets. Favourable corporate tax rate compared to other emerging markets. Macro-economic stability Level of macro-economic stability not seen in many years. Solid foundation for increased investment and growth Financial Infrastructure One of the world's favourite emerging markets, offering investors sophisticated financial infrastructures and exceptional investment opportunities.

14 Key Financial Indicators - SA
Prime 9.00% Repo 5.50% CPI Feb % PPI Jan % GDP Dec 11 -3,20% Outlook Foreign investment – encouraged Foreign Trade – Exchange control relaxation

15 Outlook 2012 Global recession compounds challenges Economic slowdown
Weaker commodity prices Weaker external demand Global trade – shrink by 2%

16 SA Imports/Exports from Thailand – All Products
Ranked – 13/204 Proportion: 2.3% R000’s SOURCE : DTI

Country IMPORT (R 000)  R a n k Proportion 2012 Annual Growth 2011 2010 2009 2008 2012 %Total Cum.  ARGENTINA 3,073,564 2,720,500 2,809,046 2,979,440 1 13.60% -19.30%  UNITED KINGDOM 2,216,404 1,907,539 1,641,614 1,849,259 2 10.00% 23.60% -17.30%  CHINA 980,223 840,148 796,559 614,971 3 4 9.20% 32.80% 70.90%  THAILAND 831,786 851,300 1,138,527 907,807 6 6.60% 39.50% 45.80%  BRAZIL 1,222,244 825,157 1,452,327 1,060,366 5 46.00% -1.60%  UNITED STATES 940,025 797,853 730,010 794,550 5.30% 51.40% 3.20%  ITALY 622,313 471,119 477,976 487,107 7 10 4.80% 56.20% 41.50%

18 SA Imports from Thailand – Food & Related

19 Exchange Rate

20 African Economy (USD)

21 Can we ignore a USD 4 trillion economy?

22 Thai Brand Development Centre

23 Executive Management :
Shareholding Cape Thai Holdings BYK Intertrade Co.,Ltd. (Thailand) Formation: 2011 Executive Management : C Lekcharoensuk (Thai) T Schirduan (German) P Chetty (South African) S Jirachareonkul (Thai)

24 Objectives : To leverage the existing internal and external relationships and infrastructure to improve Thai/SA trade Provide access to the SA market for large , medium and small Thai companies Establish a gateway to Africa for Thai suppliers

25 Partner Relationships
TBDC Thai Govt Depts Thai Suppliers

26 Proposed Three Tiers Large Medium Small

27 Research & Consultancy
MODUS OPERANDI Research & Consultancy Promotion and Market Access Marketing Supply Chain Management Administration Local Support Brand Protection

28 Research – Proactive Research –SA/World Import Analysis
Category analysis Product analysis Demand indicators Research – Asian/World Export Analysis Regional Thai Thai/SA export evaluation Category & Product Prioritisation Category Price Product Taxation & Regulatory Framework Customs & Excise Ad-valorem Labelling Manufac Stds Partner Identification & Evaluation Reputation Quality Global Footprint Pricing Supply consistency Negotiation & MOU

29 Consultancy – Reactive
Negotiation & MOU Research –SA/World Import Analysis Category analysis Product analysis Demand indicators Customer Identification & Evaluation Market Size Pricing indicators Competition

30 MODUS OPERANDI Research & Consultancy Promotion and Market Access
- Existing network - Sales Team Marketing TTDC Supplier & Product Specific Supply Chain Management -Clearing & Forwarding - Warehousing - Distribution Administration – from inventory control to collections Local Support Brand Protection

31 New Showroom, Offices & Warehouse - Aerial View
5 km from port 5 km from city centre Close proximity to railways

32 New Showroom, Offices & Warehouse - Aerial View
Developing node Off Main Traffic route Vehicular Pedestrian Part of the broader City Improvement District

33 Model Marketing Fees Admin and support services to be provided by TTDC
Margin from product sales Marketing –Thai Govt Depts TTDC and Suppliers

34 Proposal – New Showroom, Offices & Warehouse
Relocate from existing premises Revamp, Renovate & Refurbish Re-launch TTDC Showroom Warehouse

35 Proposal – New Showroom, Offices & Warehouse - Aerial View
Adequate customer parking Sufficient loading space Warehouse facility and design is appropriate for intended TTDC activities

36 New Showroom, Offices & Warehouse

37 New Showroom, Offices & Warehouse
Good quality facility Ideal branding and advertising opportunities High visibility Ancillary business opportunities

38 TTDC – Proposed Structure
MANAGING DIRECTOR - Chai Lekcharoensuk FINANCE & ADMIN T Schirduan Finance HR Admin IT Legal Planning & Forecasting DEVELOPEMNT Purshoth Chetty Special Projects New Business Development Planning Project Management GENERAL MANAGER Enzo Cocca Operations Marketing Brand LOGISTICS Somchart Jirachareonkul Procurement - Local & international Warehousing Distribution

39 TTDC – Staffing Structure
Somchart Jirachareonkul Warehouse Supervisor x1 Despatch & Receiving x 1 Packers x1 Marketing & Sales x2 Admin & IT x2 Assistant

40 TTDC – Marketing Plan Refer attached presentation

41 Guidelines – Contribution in ZAR
DEP Suppliers TTDC Pre inception and establishment costs x Set up and Development Costs Rental per month - total aggregate contribution for all suppliers Marketing X Demo and display products Stock Showroom rental (based on sqm) Supply Chain costs Utilities Opening Ceremony

42 Contact Details Web: Physical: Unit 27bThe Waverly Business Park Koetzee Rd, Observatory, 7700, Cape Town, south Africa Ph: Fax


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