Presentation on theme: "LES’ COPAQUEtm PRODUCTION SDN BHD (LCPSB)"— Presentation transcript:
1 LES’ COPAQUEtm PRODUCTION SDN BHD (LCPSB) Norikhti Faqriah bt Azime ( )Nur Jihan Mohd Fadzil ( )
2 COMPANY PROFILE COMPANY NAME: DATE OF ESTABLISHMENT: December 2005 COMPANY MANAGING DIRECTOR:Burhanuddin Md RadziCOMPANY NAME:Les' Copaque Production Sdn BhdCOMPANY ADDRESS :Les' Copaque Production Sdn. Bhd. No. 1, Jalan Boling Padang G13/G,Section 13, 40100, Shah Alam, Selangor.DATE OF ESTABLISHMENT: December 2005CORE BUSINESS:Producing high quality 3D animation i.e. animated featured film, animated series and “public services announcement projects” with local images but has global appeal.
3 LCP ANIMATION TRAINING CENTRE Sdn. Bhd. COMPANY STRUCTURETraining CenterMerchandisingRestaurantLCP ANIMATION TRAINING CENTRE Sdn. Bhd.A 100% wholly owned subsidiary of LCPSB.Incorporated in February 2008To provide professional training for graduates or individuals.Interested to expand their career in the Film & Animation Industry.LC MERCHANDISINGA 100% wholly owned subsidiary of LCPSB.Handle the production of merchandises.Manage the licensees in manufacturing the merchandises.Distributing a bigger range of original Upin & Ipin products.GENG’S CORNER- A family restaurant with the theme from your beloved characters Upin & Ipin and from “Gang: The Adventure Begins”.Training Centre:i) A collaboration between LCP Animation Training Centre Sdn Bhd and MDEC. MDEC will look for participants from MSC-status companies and
4 BUSINESS MODEL Market Opportunity Value PropositionIn supporting M’sia product that will generate positive economic growth.Each animation contain positive morale and mesagges.The company only sells original products in order to boicot immitation product.Revenue ModelBulk of the revenue (RM6.3 mil) was generated by 3D animation movie: “Gang: The Adventure Begins”Professional training-collaboration with MDECMerchandising- original products available at Giant, Tesco & JuscoRestaurant –at present, there are 2 outlets in Shah AlamGaming (new business)Market Opportunity8 Asian countries through Disney Asia ChannelPenetrated and successfully attracted the attention of Indian film industry (screened at 2000 cinema)Still in negotiation with Argentina for the memorandum of understanding.
5 BUSINESS MODELCompetitive environmentIn Malaysia, the closest competitor is Animonsta StudiosCompetitive Advantage“Gang:The Adventure Begins” was endorsed by the Malaysia Book of Records as the first 3D animated feature film in Malaysia.“Gang: The Adventure Begins” recorded among the highest ranked movie in best-ticket sellingMarket StrategyCreate consumer awareness of the company through “public service announcement" project with RTMAnimated series :Upin & Ipin aired at TV9Provide latest updates to fans through online network,production blog ,community forum and fan club.Expands the influence to young readers in written form: Adapted into a monthly comic magazines seriesManagement TeamManaging Director: Has a broad experience in Oil & Gas businessRecruit 70 creative and talented local young technical artist
6 ENGAGEMENT WITH AGENCIES & GOVT MDeC – To market our animation domestically & globally i.e. brought LCPSB to International Film Festival in Cannes, France in 2009MIMOS – Provide facilities of rendering for their 1st filmGOVERNMENT SUPPORTMOSTI – Financial support from E-Content fund of RM 1 milMalaysian Ministry Of Culture, Arts And Tourism-Financial support totaling RM200k for promotion as part of “Visit Malaysia Year Campaign” in 2008TV9,RTM – As a media platform to promote animation product for general viewer.
7 IT APPLICATIONS Use graphics and animation applications. Main software for 3D software: Autodesk Maya.Supporting graphics and editing software:Adobe After EffectsAdobe PremiereAdobe PhotoshopAdobe AuditionsA few more minor programs
8 SUCCESS STORIES FINANCIAL MARKET PENETRATION Country Channel From Return on Investment–only after 3 years establishment as it took 2 years ( ) mainly to complete the animation and for R&D purposes.The movie “Gang: The Adventure Begins” had a turnover of RM 6.3 million in the Malaysia box office-among the highest ranked movie in best-ticket sellingThe movie “Gang: The Adventure Begins” recorded a profit of RM5 million.MARKET PENETRATIONUpin & Ipin the series have successfully penetrated Indonesia & Turkey market.“Gang: The Adventure Begins” has started screened at 2000 cinemas in India and been translated into Hindi language.Since 2009, Upin & Ipin the series (Season 3 and onwards) have successfully aired at the Disney Channel Asia.CountryChannelFromRemarksMalaysiaTV9Sept 2007Season 1 onwardsIndonesiaTVRITPISept 2008Season 1 onlySeason 2 onwardsTurkeyHilal TVSeason 1 & 28 Asia countriesDisney ChannelNov 2009Season 3 onwards
9 SUCCESS STORIES AWARDS CONTRIBUTIONS TO SMEs The first 3D animation film released in Malaysia, Malaysia Book of Records“Gang: The Adventure Begins” – Best Editing, MSC Malaysia Kre8tif“Gang: The Adventure Begins” – Best Music/Score, MSC Malaysia Kre8tifGang: The Adventure Begins” – Jury Special Award, MSC Malaysia Kre8tifCONTRIBUTIONS TO SMEsAs a role model for other SME companies due to its effective strategic planning in producing 3D animation.Created business opportunities to retailers and distributors through merchandising.Organized more talks to attract new generation to explore and have better exposure in animation industry.
10 SUCCESS STORIES CRITICAL SUCCESS FACTORS In-depth R&D which encompassing all aspects including strategy, production and marketing.High concentration on the Human Capital Development through hands on training to all staffThe MD of LCPSB, En Burhanuddin has a broad experience in business where he has been working with Petronas Carigali Sdn Bhd since 1981 and successfully made a turnover of RM130 million from RM10 million.More focus on quality of plot story to ensure it is able to convey good message to the viewers especially to children.Key impedimentsDifficult to get sponsors in the initial stage.Limited capital to produce animation film.High risk in marketing the end products.2009 till presentProducts imitation by small retailers-CD and merchandises
11 COMPANY DIRECTION SHORT-TERM PLAN LONG-TERM PLAN MOVING FORWARD To continue and produce more animation series for Upin & Ipin TV9 (Malaysia) and TPI (Indonesia).To produce the sequel movie for “Gang: The Adventure Begins”LONG-TERM PLANTo produce new concept of animation series.To build a strategic alliance with other companies outside Malaysia.MOVING FORWARDTo become the best animation company in Asia.To create more animation products which could compete at International levelTo widen the company’s horizon by developing more talents and specialists in animation.To invest in more sophisticated equipments for better film-making quality
12 LESSONS LEARNTGained some insights on how IT applications contributed in animation industry.Able to explore and have better understanding of business model in Malaysian animation industry.Studied on the company’s sustainability- how the business works and how it diversify the income in order for the company to continue survive.Examined the critical success factors, key achievements and the challenges faced by the local animation producer-LCPSB.