1. Announcing Mid-Market Co-marketing Enhancements
Mid-Market Co-Marketing offering is off to a fast start!
We are celebrating our success!!
DOUBLING funding for Round 2
NEW Incremental 100% funded Round 3
Kick Off 2H with a Bang!

2. “Double Your Money” Mid-Market Co-Marketing Offering: 2H10 Enhancements
Partner Benefits:
Rewards our Partners who used Mid-Market funding in 1H10, driving leads and wins for 2H10
Doubles funding $$ in Round 2 - driving additional co-marketing multi-touch tactics
NEW Incremental funding! 100% funded for Partners who used Rounds 1& 2, have claims and leads in by 9/30/10 and generate at least one mid-market win to get Round 3!
Old Round Round 2 Round 3
(Cofunded) (Cofunded) (Cofunded)
Premier $10K USD $10K $10K
Advanced: $8K $8K $8K
Member: $5K $5K $5K
New Round 1 Round 2/3 (Doubled!) NEW Incremental Funding* (Cofunded) (Cofunded) (Fully Funded by IBM)
Premier $10K USD $20K $20K
Advanced: $8K $16K $16K
Member: $5K $10K $10K
*BP's who have used the first two rounds, have an approved claim by 9/30, and one IBM Mid-Market win = no matching funds required.

3. Advanced Level Business Partner Scenario
Old Round Round 2 Round 3
(Cofunded) (Cofunded) (Cofunded)
Advanced: $8K $8K $8K
New Round 1 Round 2/3 (Doubled!) NEW Incremental Funding* (Cofunded) (Cofunded) (Fully Funded by IBM)
Advanced: $8K $16K $16K
BP used Round 1 ( $8K)
Leads and claim submitted either through TSL or BP Choice
NEW Round 2 – BP now has $16K!
MM co-marketing funding enhancement provides BP $16K for MM multi-touch marketing campaign
NEW Incremental Round 3
BP has approved claims of 90% of Round 1 and 2 funding
BP has one Mid-Market WIN in GPP based on MM marketing tactics
BP submitted claims and leads for Rounds 1 & 2 no later than Sept 30th
New MM Offering enhancement provides $16K FULLY funded
NO matching required!
Application submission by 11/19/10
Marketing activities must all be completed by

4. Key Questions and Answers
Q: Can a Partner split Round 2 funding between TSL and BP Choice?
A: No, you must choose one or the other
Q: Are Member and Advanced Business Partners still 50/50% when they choose “BP Choice”?
A: Yes for Rounds 1 & 2, BUT fully funded for Round 3
When Business Partners use TSL, funding is split 75% IBM funded / 25% BP funded
Q: How will a Mid-Market wins be validated?
A: Wins will be placed in Mid-Market when submitted into GPP and tied to tactic codes
Q: Are we still tied to using 90% to get next Round of funding?
A: Yes
Q: Does the Business Partner have to use Round 1 & 2 by September 30th?
A: YES - to receive FULLY funded Round 3
Q: My BP has already used Round 1 & Round 2 and has entered application for Round 3, how will they be handled?
A: The Mid-Market team will personally call every one of these partners to inform them of their additional funding and walk them through the process

5. Call to Action TSL- ibmsupport@tslmarketing.com or call 443-718-4252
Get your Marketing Tactics in market to drive leads and win revenue!
Submit your Mid-Market Co-funded offering applications as soon as possible!
Increase Mid-Market opportunities and WIN revenue through use of our ADDITIONAL co-marketing funding
Need help with application? Marketing plan? Contact Mid-Market team:
Jennifer Stowell at
Kathy Pavlik at us.ibm.com
Kim Johnson at
Contact TSL for additional help and marketing plan execution!
TSL- or call