1. Knowledge sharing for implementation

2. cCBT implementation programme started in 2013.

3. What Has Been Achieved
cCBT available across 14 out of 14 territorial areas, full national coverage
31,844 referrals received during implementation programme
50 members of staff have expertise in cCBT
Suicide ideation of over 2,300 patients is monitored a month
Patients wait no long than 5 working days
85% come from GPs across all areas of Scotland
Referrals come from 23 different clinical sources
Action 25 in the 10 year Mental Health Strategy

4. Predicted referrals 2018 = 16,596 (10,553 in 2017)
Increasing Demand
Predicted referrals 2018 = 16,596 (10,553 in 2017)

5. Key Elements of Implementation
The right service model adopted by all of Scotland
Implementation strategy focused on efficiency, collaboration and access to national expertise
Selection of the right workforce
Centralised, uniformed, data collation and evaluation
High level support, commitment and effort in participating areas
Early planning and a strategic approach

6. Strategy is key.

7. Plan Early for Up Scaling
FUNDING STRATEGY
SUSTAINABILITY PLANNING
MARKETING STRATEGY
Mid 2014
Early 2015
Mid 2015
Mid 2016
End 2016
2017
Services Running Milestones of Development Completed
Organisational Structures in Place
Referrals received and patients commencing treatment
Continued Service Development
Marketing of Service
Monthly Targets Achieved
Service Improvement
Target Achieved
Implementation t Ends
Continued Marketing of Service
Sustainability Planning

8. Use a Strategic Approach
Co-ordinates activities and message
Define and understanding of objectives
Creates targets that define successful outcome
Identify assets, resources and required man power
Focuses approach
Develops understanding about what can and cannot be achieved

9. Getting it accepted.

10. Telling Stakeholders About It
Extensive marketing of service to key referrer groups
2/3 of implementation time on marketing activity
Single most important activity in the development cCBT services
Is also the most complex and subtle of tasks

11. Marketing creates expectations that need to be met
What is Marketing?
Structured, co-ordinated communication
Used to shape opinion and address negative perceptions
Through consistent messages, prevents confusion and creating clarity
Strategies aims to create 7 points of varying contact
Marketing creates expectations that need to be met

12. Know the Players Government Policy Makers
Patient Groups
National Meetings/Groups
MSP
NHS Education Scotland
Key Referrer Groups
Psychology – Heads of Service
3rd Sector Organisations
Professional Bodies

13. Attitude is everything.

14. The Right Approach Build sustainable services, no pilots
Maintain focus and drive
Always learn and improve
Trust the technology
Be ambitious
Make it undeniable

15. Thank You.