1. June 18, 2008 Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1

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3. 3 Why Bother Tuning?

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20. Long Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 20

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23. Effectiveness | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 23

24. Two Closing Thoughts | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 24

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32. More Information www.nonlinear.ca/ whitepaper Best Practices: CMS & SEO CMS Governance Proven Approaches for GSA nonlinear.ca/blog | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 32

33. rwoods@nonlinear.ca | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 33

34. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 34