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TMS320DM365 Stephanie Evans DM3x Marketing Manager, Texas Instruments

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1 TMS320DM365 Stephanie Evans DM3x Marketing Manager, Texas Instruments
Hi, my name is Stephanie Evans, TI’s DM3x product marketing manager. Today, I’d like to introduce the DM365 which we will be announcing March 3rd of this year. The DM365, based on DaVinci technology, provides customers with pixel perfect 1080p HD video flexibility without the complexity. You probably remember speaking with John Dixon from TI last year about the DM355 launched in February bringing HD bundled codecs, integrated peripherals, in a low cost, low power package. The DM365 is a following device…let’s dive in…. Stephanie Evans DM3x Marketing Manager, Texas Instruments Embargoed until March 3, 2009

2 Pixel-perfect 1080p HD video flexibility
Multi-format HD video with H.264 up to 1080p H.264, MPEG-4, MPEG-2, MJPEG & VC1 1080p H.264 at 10 fps optimized for video surveillance 1080p MPEG-4 at 24 fps 720p H.264, MPEG-4 at 30 fps Flexibility without complexity Auto white balance Auto focus Auto exposure Face detection Noise filtering Video stabilizer Edge enhancement Integrated Image Signal Processing (ISP) Multi-format, multi-rate, multi-stream, multi-channel Production-ready codec bundles DM365 delivers multi format HD H.264 up to 1080p, flexibility without all the complexity, and is a great value by saving our customers up to 25% in system cost reduction. What is Multi Format? In this case, it’s not just H.264, MPEG4 but MPEG2, MJPEG, and VC1. These codecs are all at 720p 30fps. However, optimized for the video surveillance applications, we also offer H.264 and MPEG4 up to 1080p at reduced frame rates. Flexibility - By offering features such as a best in class ISP for image enhancement and product differentiation, as well multirate, multi-format, multi-streaming and multi-channel video capability, and finally production ready codecs fully integrated and bundled. The DM365 offers the greatest flexibility without the complexity – offering more of a systems solutions approach getting our customers to market more quickly DM365 can significantly reduce your BOM cost. How? Peripheral rich – including EMAC, DDR2/mDDR, and others. By adding intelligence and enhancements to video processing through the ISP, the customer can use cheaper lenses. All of this plus production ready bundled codecs to meet all of your application needs in one stop shop allow for reduction of at least 25% system BOM cost. Up to 25% system cost savings EMAC, USB 2.0, RTC, DDR Peripheral integration ISP eliminates use of expensive optics 2

3 Advanced image processing
Multi-format HD video jumpstarts camera- and playback- driven designs Digital signage MPEG-4 at 1080p H.264 at 720p Personal media player MPEG-4 at 1080p H.264 at 720p MPEG-2, VC1 IP security camera H p at 10 fps HD multi-format video Advanced image processing Multimedia Connectivity Multi-channel DVR MPEG-4 at 1080p H.264 at 720p Video doorbell MPEG-4 at 1080p H.264 at 720p I’m always visiting and working with customers to understand what problems they are encountering and what they need to be able to do to overcome those problems. These key features are a common thread throughout several of my customers: HD multi format video (especially H.264), advanced image processing for high quality video, multimedia and connectivity. Video surveillance market including the IPNC and Multi Channel DVR is fully supported by the DM365 in that offers the H.264 up to 1080p for high image quality and the highest compression. This plus the ability to support multi channel, multi streaming, and multi rate make this perfect choice for any camera application. Bringing the camera applications home, for applications like the Baby Monitor and the Video Doorbell where crystal clear images are so important, but in low cost, small form factor - the DM365 delivers. Finally, for applications demanding the ultimate in media playback, the DM365 offers a complete suite of codecs to decode just about any media out there. All at portable power levels. Baby monitor MPEG-4 at 1080p H.264 at 720p HD web cam MPEG-4 at 1080p H.264 at 720p

4 DM365 digital media processor Multi-format video - HD H
DM365 digital media processor Multi-format video - HD H.264 / MPEG-4 / VC1 video New from DM355 Applications include: IP security camera, multi-channel DVR, baby monitor, video doorbell, digital signage, personal media player, HD web cam Performance 1080p 10fps - H.264 720p 30fps (encode/universal decode) H.264 HP MPEG4 SP MPEG2 WMV9/ VC-1 AP JPEG encode/decode at 50 MPixels/second Features Core ARM926EJ-S™ core, 300 MHz H.264, MPEG-4 & JPEG coprocessor (HMJCP) Video Processing Subsystem (VPSS) Memory ARM: 16KB I-Cache; 8KB D-Cache; 8KB ROM; 32KB program/data Peripheral Highlights EMAC 10/100 USB 2.0 HS OTG device and mini-host w/ PHY External Memory Interface (EMIF) Mobile DDR/DDR2 HPI Keyscan/ADC Audio Voice Codec Package: 13x13, 0.65mm pitch Samples: March ‘09, Production: 2H09 Video Processing Subsystem Front End Image Signal Processing (ISP) ARM Subsystem ARM9 CPU 300 MHz HMJCP Co- Processor Image Sensor Interface H.264 VC1 MPEG2 MPEG4 JPEG Histogram/3A Resizer Back End 10b HD/SD DAC Enhanced On-Screen Display Video Enc 10b HD/SD DAC 10b HD/SD DAC Here, we see the power of the DM365 platform with the proven ARM9 core, video accelerators, and video processing subsystem. The core delivers up to 300MHz with ability to offload all of the encode/decode needs to the HD video accelerators. Within the VPSS is the best in class ISP adding intelligence to video processing. Also within the VPSS is the resizer for zoom in, zoom out, the on screen display functionality for rich menu experience, as well as 3 HD DACs supporting full HD output. Furthermore, you’ll find a wealth of integrated peripherals in the bottom half on the SBD. These include features such as a EMAC, DDR2/mDDR, and USB 2.0. These integrated peripherals allow for a smaller form factor as well as an overall reduced system BOM cost. Those features highlighted in yellow are add ons in comparison to the DM355. TI is committed to building upon both HW and SW IP in our roadmaps for the ultimate in product scalability. DM365 leverages much of DM355 IP and then builds on that with the latest in technology so TI customers don’t have to start from scratch. DMA Data & Configuration Bus Peripherals Connectivity System EDMA Keyscan/ADC EMAC 10/100 USB 2.0HS OTG Timer x6 WDT PWM x4 Serial Interfaces Program/Data Storage I2C HPI RTC ASP x2 mDDR/ DDR2 EMIF NAND/ ECC EMIF MMC/ SDIO x2 SPI x3 UART x2 Voice Codec 4 4

5 DM365 Video Processing Sub-System
H3A: AE/AWB/AF 3A Statistics LDC: Lens Distortion Correction module HW Face Detect Engine IPIPE (Image Pipe) DPC - defect pixel correction Noise Filter – 2D NF Advanced Color Mapping 3D-LUT DC Offset before WB Edge Enhancer False Color Suppression Re-Sizer - supports 2 different size output images Histogram LSC – Lens Shading Correction Image SW Tuning Tool: Targeting 2H09 Availability OSD: Enhanced On Screen Display VPSS: Video Processing Sub-System

6 Multi-format flexibility – The right format for your application
Constrained network Increased storage H.264 Mainstream MPEG-4 DM365 Interoperability with legacy video decode MPEG-2 Simplicity MJPEG Ealier, we talked about the increased flexiblity without complexity. By offering a suite of multi format codecs, we make it easy for our customers to get to market quickly. What does it mean to be multi-format? It means offering H.264, MPEG4, MPEG2, MJPEG, and VC1 to meet many of the markets changing needs. For example, H.264 offers greater compression for the same image quality allowing for increased media storage and/or reducing the strain on network flow MPEG4 is currently a mainstream standard for many camera and media applications. MPEG2 is needed of legacy video including broadcasted television signals and DVD formats. MJPEG is ideal for video in applications who need simple editing capabilities for any frame. Finally, decode for all formats means our customers can playback just about any video media and also have the ability to scale their product line with different video key careabouts all the while leveraging the same platform! H.264, VC1 Flexibility to decode any format MPEG-4 MPEG-2

7 Flexibility to meet product requirements
Multi- channel Multi- stream Multi- rate Camera 1 Camera 1 Camera 1 Camera 2 D1 30fps D1 30fps DM365 DM365 DM365 offers multichannel, multistreaming, and multi rate support. Multichannel provides our customers the baility to capture mulitle video inputs. For example, in the picture to the very left, two locations within a store are being monitored simulataniously – the cash register as well as the customer. Both input streams are recorded to HDD to review in high def later if needed. Multistreaming provides our customers the capability to take the same video input and stream it to multiple places. For example, in the middle picture, a vidoe is being captured as a woman at a bank is in the middle of a transaction. As the same time, this video is sent to monitor to be viewed in CIF resolution and a high def stream is sent to HDD for review later. Finally, multirate means that our customers can multistream at different frame rates to meet end application needs. For example, to the very left you see a woman who is monitoring her dog at home through her cell phone. At the same time, the video capture of her dog is being sent to storage. However, for storage purposes, it may be important to capture in 720p 30fps to analyze details later if necessary. However, while monitoring her dog over her cell phone, if the frame rate or file size is too large, the video may be choppy or not work at all. In this way, the DM365 can stream at various resolutions and frame rates to meet the needs of our customer’s end applications. QCIF 15 fps DM365 CIF 30 fps 720p 30fps Internet 720p 30fps Storage Storage Storage

8 Imaging flexibility with integrated Image Signal Processing (ISP)
Face detection Defect pixel correction before Video stabilization The integrated ISP adds intelligence to video processing by adding features such as fd, video stabilization, defect pixel correction, just to name a few. - all integrated in HW not utilizing the ARM. FD can be used in video surveillance applications and even as a differentiation feature such as smart digital signage – detecting your advertising audience, toys who recognize their child owner, and many many more! The video stabilization demo says it all. Look at the difference in the both videos. The second video corrects the jumpiness of the camera’s recorded video for a smoother video experience. Finally, to the right you’ll see some examples of images with and without defect pixel correction. Oftentimes in cheaper camera lens, you’ll lose a few pixels. In our ISP, these defect pixels are identified and corrected as you can see in the bottom image. ISP defect pixel correction lens shading correction lens distortion correction face detect video stabilization video noise filtering edge enhancement Hardware 3A: Auto focus, etc. after

9 Software flexibility without the complexity
Bundled codecs Additional codecs available H.264 AAC MPEG-2 MP3 MPEG-4 WMA $1 VC1 $2 G.711 JPEG AEC WMV9 DM365 AAC MPEG-2 WMA VC1 $2.50 AEC WMV9 No royalty to TI No license fee Configurable/ not programmable Available for price adder embedded in chip cost Download from TI via click wrap license Configurable/ not programmable The DM365 offers a suite of production ready, bundled codecs reducing our customer’s time to market and delivers a complete solution. You’ll see here that our video bundled codecs include H.264, MPEG4, and JPEG as well as the audio codecs MP3 and G All of these codecs provide enough to get started immediately on evaluation and development. However, if you need more, we offer premium audio and video codecs available for a price adder. This allows our customer a simple approach to get their low cost, integrated codecs available through our TI EStore. These premium packages include HD video codecs such as MPEG2, VC1/WMV9. Audio codecs include AAC, WMA, and AEC. Ease-of-use codecs are black-boxed in a systems solutions approach for faster time-to-market

10 Up to 25% system cost savings
Integration Image Signal Processing (ISP) EMAC Saves $1.00 USB 2.0 with Phy Built-in ISP eliminates need for: SoC sensor or Separate ISP chip Saves $1.00 DM365 16-bit DDR2 memory interface Saves $2.20 Saves > $1.00 Real-time clock DM365 saves you money. With our integrated peripherals, and our best in class ISP, the DM365 reduces your system BOM cost by greater than The peripheral integration including EMAC, USB 2.0 for connectivity, voice codec for audio, 16bit DDR2/mDDR and more allow our customers a smaller footprint and savings offering all of these features onboard. The ISP allows the use of less expensive optics to get higher quality images. Built in ISP means that you do not need an SOC sensor or separate ISP chip. Potential cost saving for additional ISP chip is $3~$5.   For sensor with basic ISP, about $1. Lens/Sensor Artifact Correction – allows you to correct sensor and lens defects – allow to reduce calibration and increase production yields for sensors and lenses.  Allow to use lower cost lenses potentially:  About $1~$2 cost reduction.  This is very market dependent - for some low volume applications the lens savings can be substantial, as much as $5~$10 or more (especially for zoom lenses), as this allows for example the use of cheaper China lenses vs. higher end Japan lenses (such as Tamron, Fujinon etc.).  For hi-volume applications with simple lenses, the savings would be more in the $0.50~$1 range. Higher quality lens Saves $0.30 Saves > $2.00 Voice codec Saves $1.30 3 Video DACs Saves $2.00

11 Get started today! DM365 Digital Video Evaluation Module (DVEVM)
Linux board support package Drivers for UART, I2C, SPI, EDMA, NAND,MMC, SD Card, USB Host/Gadget, EMAC Video Processing Subsystem (Display, Capture, CCD Controller, Resizer, Previewer) OSS Audio (ASP), GPIO, PWM, WDTIM Uboot loader H.264, JPEG, MPEG-4, MP3 & G.711 codecs Video input/output, Audio in/out, UART, USB 2.0, MMC/ SDIO & JTAG Freely available ORCADs & schematics TMDXEVM365: $595 Get started immediately with our full featured DM365 EVM. This EVM offers Video Input/Output, Audio In/Out, UART, USB 2.0, MMC/ SDIO, and JTAG. It also includes the SW package of Monta Vista Pro 5 with a Linux LSP 2.0 offering kernal. It also includes all peripheral drivers, Beta bundled codecs, and uBoot for boot loading. You’ll also have access to free ORCADs and schematics to give your HW development process a fast turn around. The DM365 EVM will be priced at $595 making it more accessible to our customers. Order Entry starts March 3rd. Order entry: March 3

12 DM365 Schedule Schedules Sample Part Number: TMX320DM365AZCE
Announcement March 3, 2009 Open Order Entry (silicon and starter kit) March 3, 2009 DVEVM Order March 3, 2009 Delivery May 2009 Sample Part Number: TMX320DM365AZCE EVM Part Number: TMXEVM365BET

13 DM365 Schedule Updates Announcement on March 3rd Silicon:
Order Entry - March 3rd with 6 – 8 week lead times Part Number TMX320DM365AZCE  Preproduction quantities will be the superset device at 300MHz Targeting Qualification in September 2009 with production quantities shipping within 6 weeks Two separate speed grades will be offered in production 300MHz (1.35V supply) 270MHz Beta EVMs: Open Order Entry – March 3rd with up to 12 week lead times Part Number: TMDXEVM365BET  -- will be populated with 300MHz device  At launch, the first EVMs will offer a Beta LSP only.  This allows the earliest possible delivery of EVMs.  In the Read Me 1st card, it will direct customers to MyRegisteredSW for Beta DVSDK (with codecs) when available (see SW schedule below). 

14 DM365 Software Schedule Beta SW:
Beta DVSDK  (available for download - targeting April ‘09) Full DVSDK demos (Encode, Decode, Encode + Decode) Beta Codecs (Max Performance at 300MHz) H.264 HP Limited High Profile (Progressive only, No B frames) Encode/ Universal Decode (except no interlace) 720p (1280x720) MPEG4 SP Encode/ SP Closed Loop Decode (will be universal in Release 2 of DVSDK targeted for May) 720p 30fps SXVGA 30fps JPEG BP Encode 66MPs / BP Decode 60MPs Production Ready DVSDK (targeting May ’09)  Additional Beta Release Schedules: MPEG-4 Decoder – ASP Universal Decode May ‘09 H.264 Decoder – Universal MP Decode May ’09, MPEG-2 Universal Decode June ’09 MPEG-2 Encoder (With Interlace support, No B pictures) VC-1 MP Universal Decoder


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