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Fair Trade and Chocolate

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Presentation on theme: "Fair Trade and Chocolate"— Presentation transcript:

1 Fair Trade and Chocolate
Promoting a Fair and Sustainable Industry

2 The Global Nature of Chocolate
Major Producers South America Africa Asia Global Influences Europe is the largest cocoa-processing region Local markets dictate taxes and currency fluctuations

3 What Growers Lack Education for children Health care Clean drinking water Electricity Teachers Reliable transportation

4 The cocoa growing cycle is laborious
Seeds are picked, dried, and roasted Seeds are shelled and dealkalized and reduced to produce cocoa liquor Cocoa liquor is pressed to produce cocoa butter Cocoa butter is mixed with sweeteners and emulsifying agents

5 Farmers isolated from the market
Cocoa-growing farmers often don’t have contact with the market Cocoa prices are volatile Buyers may misrepresent current world prices May use child labor to reduce costs

6 What Is Fair Trade? Above-market prices to growers No slavery used in production of cocoa Sustainable practices Benefits to trading partners’ communities

7 How Big Is Cocoa Fair Trade?
Americans spend $13 billion a year on cocoa products More than 42,000 fair-trade cocoa farmers Fair-trade certified chocolate available from 10 origins Ten origins for cocoa include Ghana, Ecuador, Bolivia, and the Dominican Republic.

8 Ensuring Quality Cocoa importers work with fair-trade cooperatives Beans are tracked back to their origins Quality control of fermentation levels The ability to track beans to their origins ensures chocolate flavors are pure and authentic.

9 Map of global cocoa markets


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