1. Clarins The challenge What we did The results Mens Moisturiser
To reach affluent and image conscious young men to promote Clarin’s range of male moisturising products.
What we did
Ran a sampling campaign across our David Lloyd and Nuffield Health clubs as well as the Reebok Club in Canary wharf which was recruited for this campaign at the client’s request.
The results
Through trial of product, we created 75,000 potential new customers for Clarins.
Environment: Health Club
Media: Sampling
Campaign: National