1. RESEARCHING THE SPEECH
C.ShoreFall 2015
East San Gabriel Valley, ROP

2. Learning Objectives
7.1: Make strategic choices about research in light of your audience and your purpose.
7.2: Identify types of material that are available to support the ideas in your speech.
7.3: Use tools to locate supporting materials for your speech.
7.4: Describe several categories of sources you can use as supporting materials and when you might use each.
7.5: Explain the factors that can cause evidence to be deficient and the strategic questions you can use to evaluate Internet evidence.
7.6: Conduct research efficiently and productively.
7.7: Explain and use guidelines for how to cite sources and how to take notes about your research.

3. 7.1: Strategic Perspectives on Research
Three basic goals:
To develop or strengthen your own expertise on the topic
To find the evidence that will support your ideas
To make your ideas coherent, obvious, understandable, and pertinent to your audience
Research Choices:
How much general background reading to do
What issues will require supporting material
What types of supporting material is required
How much supporting material is required

4. 7.2: Types of Supporting Material
Personal experience
Common knowledge
“Social knowledge”
Direct observation
Examples
Brief examples
Hypothetical examples
Anecdotes
Case Studies
Documents
Primary evidence
Strong support
Statistics
Simple enumeration
Surveys and polls
Rates of change
Experiments
Testimony
Factual
Opinion

5. 7.3: Tools for Locating Supporting Material
Search engines
Electronic databases
Catalogs
Indexes
Newspaper
Periodical
Government
© Blend Images / Alamy Images

6. 7.3: Tools for Locating Supporting Material
A search page of the EBSCOhost database

7. 7.4: Sources of Supporting Material
Periodicals
General-interest
Specific-interest
Technical
Newspapers
Books
Reference works
Government publications
Other materials found online
Interviews
Prepare for the person
Prepare for the subject
Prepare for the format
Open v. Closed ended questions
Conduct the interview competently
Take notes or record interview
Determine main points

8. Researching Your Topic
Types of Info
Eval. Source
Testimony (expert vs. lay)
Scholarship/statistics
Anecdotes
Quotes
Compare + contrast
Credible
Up-to-Date
Accurate
Relevant
Reliable
CRAAP test ->

9. 7.5: Evaluating Evidence Potential Deficiencies in Evidence
Unavailable for inspection
Inaccurate or uncertain
Not credible
Not from expert
Inconsistent
Contradicted
Outdated
Irrelevant

10. 7.5: Evaluating Evidence The Quality of Internet Evidence
Is the site credible?
Who set up the website?
What are the source’s credentials?
What is the purpose?
Does the content reflect scholarship?
Can you confirm the info?
When was the website updated?

11. 7.6: A Plan for Research Start early Determine where you’re going
Bring materials
Learn library layout
Develop preliminary bibliography

12. 7.6: A Plan for Research Organize bibliography Read critically
Use multiple sources
Avoid plagiarism
Keep a speech file
Know when to stop

13. 7.7: Note Taking Use a flexible system Include bibliographic citations
Quote or paraphrase sources
Properly cite quotations
Take notes only once
APA Reference list -> esource/560/05/
© Michael Newman / PhotoEdit Inc.

14. Take Away
7.1: Make strategic choices about research in light of your audience and your purpose.
3 basic goals
5 strategic choices to consider while researching
7.2: Identify types of material that are available to support the ideas in your speech.
Personal experiences, common knowledge, direct observation, examples, documents, stats, experiments
7.3: Use tools to locate supporting materials for your speech.
7.4: Describe several categories of sources you can use as supporting materials and when you might use each.
Academic journals, books, .edu’s/.gov’s

15. Take Away
7.5: Explain the factors that can cause evidence to be deficient and the strategic questions you can use to evaluate Internet evidence.
Currency, Relevance, Authority, Accuracy, Purpose
7.6: Conduct research efficiently and productively.
Start with an outline, make a reference list
7.7: Explain and use guidelines for how to cite sources and how to take notes about your research.
Use the APA reference list: