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Hip Hop By Jeremiah Horton.

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Presentation on theme: "Hip Hop By Jeremiah Horton."— Presentation transcript:

1 Hip Hop By Jeremiah Horton

2 Product life cycle curve

3 intro of Rap/hip hop The need for immediate profit is not a pressure. The product is promoted to create awareness.

4 How it was created Took from multiple genres to create the unique style, DJ kool herc was creator.

5 The first popularity hip hop saw
The Sugarhill Gang’s Rappers delight began the song using the term hip hop (1979). I said a hip hop the hippie the hippie To the hip hip hop, a you don't stop The rock it to the bang bang boogie Say up jumped the boogie to the rhythm of the boogie The beat

6 Growth of Rap/Hip hop Others are attracted to the market with very similar offerings. Ice Ice Baby, Ice Ice Baby All right stop, Collaborate and listen Ice is back with my brand new invention

7 The stars of the growth of hip hop
Eminem, Dr. Dre, Snoop Dogg, Biggie Smalls, Tupac, Ice Cube, etc.. Mainly 80-late 90’s Vulgar lyrics

8 Growth period profits Biggie would be an estimated net worth of 160 million.

9 Maturity of Rap/hip hop
Price wars and intense competition occur. At this point the market reaches saturation.

10 The value of rap “When hip-hop began more than 20 years ago, corporate America ignored it. Big mistake. It now generates over $10 billion per year”-Forbes

11 decline At this point there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed.

12 Why its not in decline DMX has a net worth of $10 million(5x platinum album) Kendrick is worth $14 million (1 platinum album)

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