1. AFCEA Conference Tonya Crawford
Approved for Public Release
AFCEA Conference Tonya Crawford
Overview of NGA’s Acquisition Approach
14 February 2012
Version 2.0, updated 3/13/ :40 AM
Version 8; 28 Feb 2011; 4:15 PM

2. Agenda Agile Acquisition Strategic Initiative Competition Statistics
Small Business Targets
Contracting Trends
Budget Realities – Way Ahead
Business Opportunities

3. Agile Acquisition Objectives
Develop and deliver a suite of tailored processes that meet customer expectations for rapid satisfaction of mission requirements.
NGA Board of Directors, August 2011
Agile Acquisition Strategic Initiative Objectives*:
Add new value through efficient, flexible, and responsive business processes
Use tailored acquisition strategies to rapidly deliver capabilities for operations and technology strategic initiatives
Increase “self” and “assisted’ service contract provisions to empower customers to order pre-negotiated supplies and services
Efficiently ensure full compliance with all applicable statutes and regulations
*Align with Under Secretary of Defense (Acquisition, Technology and Logistics) Memorandum dated June 28, 2010

4. Agile Acquisition Outcomes
Decrease Costs & Do More With What We Have
Eliminate duplication within program portfolios
Eliminate unnecessary administrative costs (proposal preparation)
Create contract provisions that empower program managers to efficiently increase quantities
Build enterprise solutions once and reuse them
Align IT acquisition strategies with IC IT efficiencies
Improve Communication & Increase Collaboration
Enable integrated teams to develop apps & services (industry, analysts, users & program office)
Provide developers a scalable, affordable, simple environment for creating, testing, and integrating their applications and services
Drive collaborative requirements development (SOO vs. SOW/alpha contracting)
Promote IC-wide Industry advisory groups
Create Tech fellow rotation program
Improve Performance
Host applications from multiple developers
Require unlimited data rights to maximize flexibility
Increase use of incentive fees to motivate cost savings, rapid delivery, and superior performance
Limit modifications to commercial products and easily incorporate latest commercial technology

5. Agile Acquisition Outcomes (con’t)
Reduce Timelines & Increase Efficiency
Reduce amount of lines of accounting
Decrease time to transfer/accept Interagency MIPRs
Use Lean Six Sigma consulting to improve Configuration Control Management and Software Asset Management
Establish a formal Approved Products List (simplify development, integration, test, configuration mgt, and sustainment)
Streamline source selection evaluations - limit evaluation criteria
Adopt commercial best practice of emphasizing past performance and tech demos
Raise dollar thresholds for agency level reviews to align with external statutory/regulatory dollar thresholds
Assign Personal Business Advisors to each KC
Enhance Self and Assisted Services (Acquisition Service Catalog)
Inspire Agile Behavior
Improve workforce training, education, and experience
Expand governance processes to review and monitor "efficiency"

6. Metrics and Measurements
SO1: Add new value through efficient, flexible and responsive business processes
# of Days saved from eliminating and streamlining processes
$ Saved through eliminating unnecessary administrative costs and duplication
$ Reprioritized to implement the Director’s objectives
Average customer satisfaction ratings
% of consolidated contract changes, efficient quantity increases and ECPs designed for collaborative innovation
SO2: Use tailored acquisition strategies to rapidly deliver capabilities for operations and technology strategic initiatives
# of Days to deliver capability or service
% of Hardware systems hosting apps from multiple developers
% of Development contracts with incentive fees and unlimited data rights
$ Saved through cost under-runs, negotiations, and software volume discounts
SO3: Increase ‘self’ and ‘assisted’ service contract provisions to empower customers to order pre-negotiated supplies and services
# of Contracts that allow Self and Assisted ordering
$ Saved through cost under-runs, negotiations, and software volume discounts
Migrate content to a single integrated discovery service
Ensure every source in metadata framework is tagged (auto-populated)
Improve tools for search and discovery
Provide embedded support for integrated analytic environment (analysts, engineers,
developers, and users)
Provide applications and services for self, assisted, and full-service business model
Support development activities for a GEOINT application store, flexible GEOINT
workstations, structured databases, and unified web presence
Transform legacy heritage systems (e.g., retirement of COCOMS,
consolidate libraries, next iteration of IEC)
Expand and maintain an open IT environment where user can serve as creator,
contributor, collaborator, and consumer
Provide developers a scalable, affordable, simple environment for creating, testing
and integrating applications and services
SO4: Efficiently ensure full compliance with all statutes and regulations
% of Employees in compliance with acquisition certification requirements
# of Positive oversight findings.
% of Programs that comply with approved cost, schedule, and performance requirements.

7. NGA FY11 Competitions COMPETITION DOLLARS
72%
64%
36%
28%
FY09 Agency Competition Goal – 80%

8. Small Business Targets & Achievements for FY11 and FY12 Goals
FY11 % of NGA $’s FY12
Target Obligated Goals
Small Business % % %
Small Business * %
HUBZone Small Business % 0.4% %
Service-Disabled and Veteran 3.0% 2.73% %
Service-Disabled and Veteran * %
Small Disadvantage Business % % %
Small Disadvantage Business * %
Women-Owned Small Business % 0.68% %
HBCU/MI % % %
NOTE: * SB Recertification of NJVC, Chugach’s, etc. conversion to large businesses for reporting.
NGA’s Commitment to Small Business
Exceeding most Small Business Programs Office Goals
Promotes the use of small, small-disadvantaged, HUBZone and women-owned small businesses, service-disabled veteran businesses, historically black colleges/universities and minority institutions
Provide technical assistance by conducting outreach programs such as workshops, conferences, forums and trade shows// robust mentor protégé program
Large businesses incentivized to subcontract to small businesses

9. Contracting Trends Increased focus on outcome-based requirements
Desired capabilities versus level-of-effort FTEs
Use of Statement of Objectives (Government and industry collaborate on requirements) versus traditional Statement of Work
Less sole source contracts/more competitions
Continued use of Multiple Award IDIQ contracts
On-going best value competitions
Access to ‘best athletes” while minimizing subcontracting costs
Increased capacity to fill requirements
Contract provisions that provide for efficient quantity increases
Options for additional capacity to facilitate surge requirements
Increased opportunities for small businesses to be prime contractors through “Prime of Primes” teaming arrangements
Increased use of Firm-Fixed Price contracts
Decreased use of Award Fee contracts
Increased competition will continue beyond transition to new campus
IDIQ Examples: AdminServices, SMARTS, GGI, CIRRUS Shield, TASER

10. Budget Realities – Way Ahead
Eliminate duplication within NSG program portfolios
Use of multiple prime contracts (direct relationships) to minimize overhead costs associated with subcontracting, while not impacting small business goals
Provide standard hardware and software as Government-Furnished Property (GFP) to developers and integrators for ease of adopting commercial products, processes and technologies
Adopt use of commercial software and applications to maximum extent possible
Provide contractors with a common development and operational environment (e.g., multiple software applications residing on a single operating environment)
Use of shorter-term contracts to drive competitive prices and latest technologies
Use of incentive fees to motivate superior performance and cost savings
Increased competition will continue beyond transition to new campus

11. Upcoming Opportunity – SEIN
Program Management
Program Management
Program Management
Enterprise Services Integrator
Mission Services Integrator
(MSI)
Enterprise Services Integrator
Mission Services Integrator
Enterprise Services Integrator
(ESI)
Mission Services Integrator
Mission Services Integrator
(MSI)
Mission Services Integrator
Mission Services Integrator
Content Services Integrator
(CSI)
Content Services Integrator
Content Services Integrator
Content Services Integrator
(CSI)
Content Services Integrator
Mission Services Integrator
Application Services Integrator (ASI)
Application Services Integrator
Application Services Integrator (
Offeror 1
Offeror 2
Offeror 3
Offeror 4
Offeror 5-n
Application Services Integrator (ASI)
Application Services Integrator
Mission Services Integrator
Infrastructure Services Integrator (ISI)
Infrastructure Services Integrator
Infrastructure Services Integrator
Infrastructure Services Integrator
Infrastructure Services Integrator
Mission Services Integrator

12. Enterprise Service Contracts Lanes-in-the-Road
SEIN EE
RDAS
SMARTS/ ESMARTS*
FFRDC
EPASS
AdminSERV
Supports Enterprise- Level Baseline:
Supports Enterprise- wide changes to NSG architecture
Executes plans from requirements definition phase to testing
NSG SI CLIN #6
Executes NSG requirements
Supports interfaces with external systems
Introduces new end- user capabilities
Manages system integration for segments and application services
Transitions to operations
* EE & NSG SI Share responsibility for development of the integrated enterprise architecture and for closure of the NSG requirements baseline
Supports Program- Level Baseline:
Provides SETA services with strict OCI to augment program office staffs in program and portfolio management, systems engineering, security engineering, test and integration, and systems transition
Assists with acquisition planning and financial sensitive areas
Provides risk and schedule status report for assigned programs
Assesses Readiness Review materials
Reviews contractor cost estimates
Support RFC development and analysis
Participates in IV&V activities
Supports KC-Level Requirements:
Technical staff augmentation including systems engineering, architecture, database analysis, SW development, and scientific analyses for mission support
Assists government staff with day-to-day operations
Operational technical needs
Process development and improvement
Office specific effort
Staff Augmentation
Management Support
* ESMARTS will be SMARTS follow-on contract
Non-conflicted company providing unbiased support:
Provides R&D Systems Engineering concepts and operates R&D Laboratory
Provides Studies & Analysis Research
Provides Acquisition and Source Selection Support
Provides Independent Cost/Schedule and Risk Analysis
Provides Program Management and Contract Oversight Support
Provides analytical support across NSG
Provides GEOINT technical support and subject matter and tradecraft expertise
Provides regional analysis, intelligence analysis, cartographic analysis, geospatial analysis, visual information services, multi-media specialists, toponymists, imagery scientists, and imagery analysis/motion imagery analysis
Provides administrative and secretarial support:
Provides administrative and secretarial support for senior government managers
Reviews, prepares, and tracks correspondence and general office policies
Plans, coordinates and reviews all administrative management activities for the organization
Establishes and maintains computer- based records and files
Manages time and attendance related office records
Maintains office calendars
Provides travel related support

13. Upcoming Opportunity – GDS
Motivation
Provides the NSG with timely, accessible GEOINT Services and Products
Implements the NGA vision for the NSG & Allied System for Geospatial Intelligence (ASG), and addresses the requirements for GEOINT in a domain structure
Replaces the current GGI contract which expires in January 2013
Satisfies requirements in: Safety of Navigation, Foundation GEOINT, Geographic Names & Boundaries, Commercial Airborne, Human Geography, and Open Source Harvesting.
Impact to NSG mission
Puts the power of high quality, high volume GEOINT into more users hands
Improves analyst tradecraft by emphasizing massive population of the Data Sphere
Addresses the ever increasing demand for the best foundational and safety of navigation data
Increased competition will continue beyond transition to new campus
IDIQ Examples: AdminServices, SMARTS, GGI, CIRRUS Shield, TASER

14. Estimated Value Legend
Business Opportunities
Estimated Value Legend V
Very Large (> $500M) L
Large ($100M - $500M) M
Medium ($10M - $100M) S
Small (< $10M)
Anticipated opportunities in next 3 months
Opportunity
Description V
SEIN – Systems Engineering and Integration for the NSG
SEIN combines two separate contracts Enterprise Engineering (EE) and NSG Systems Integration (SI) which will integrate enterprise architecture development and NSG requirements baseline closure L
ESHOP – Enterprise Strategic Hardware Operations Procurement
Develop an enterprise capability for acquiring IT hardware assets supporting standard and non-standard hardware procurements
Anticipated opportunities in 3-6 months
Opportunity
Description V
GDS – GEOINT Data Services
Take advantage of commercial technologies, build non-static data, and make innovative use of technology to take GEOINT to the next level.
RTM3 – Resource Tasking Marketplace
Expand concepts to include GEOINT workflow, exploitation, analysis, production processes. Enable needs-based & activity-based intelligence.) L
IFSP – InnoVision Future Solutions Program
Provide scientific, technical, and R&D expertise to support all facets of InnoVision’s R&D mission; this is a recompete of the current InnoVision R&D (IR&D) effort
NCL – NSG Consolidated Libraries
Update the current library architecture to include significant increases in storage, data types, sources, performance, and replacement of legacy library architecture
AGITK – Advanced Geospatial Intelligence Toolkit Follow-on
Provide IC and DoD image analysts with a standardized toolkit for quantitative, integrated exploitation M
Organizational Development
Provides teambuilding, goal setting, group facilitation, organizational assessments, creative problem solving, and management development
Approved for Public Release

15. Estimated Value Legend
Business Opportunities (continued)
Estimated Value Legend V
Very Large (> $500M) L
Large ($100M - $500M) M
Medium ($10M - $100M) S
Small (< $10M)
Anticipated opportunities in 6 months - 1 year
Opportunity
Description L
NGA Motion Imagery Services
Consolidate tactical data storage and dissemination capabilities by integrating with the NGA Consolidated Library (NCL) architecture.
Information Assurance (Recompete)
Provide Computer Network Defense for NGA Systems
BOS-W - Base Operations Services – West (Recompete)
Provide base operations support to NGA West (Arnold and 2nd Street, St. Louis)
GSS – Global Support Services (Recompete)
Provide analytic, technical, and logistics support in both CONUS and OCONUS expeditionary environments
Anticipated opportunities in 1- 3 years
Opportunity
Description M
AdminServ (Recompete)
Provide administrative services to support management and other related operational & technical needs
NEWS – NGA Enterprise Workforce System (Recompete)
Provide life cycle management and support for NEWS and associated Corporate Applications software (PeopleSoft) and architecture; incorporate additional functionality as required
Approved for Public Release

16. Estimated Value Legend
TASER Business Opportunities
Estimated Value Legend V
Very Large (> $500M) L
Large ($100M - $500M) M
Medium ($10M - $100M) S
Small (< $10M)
Anticipated opportunities in next 6 months
Opportunity
Description L
GVS - GEOINT Visualization Services
Support the NGA Vision of putting GEOINT into the hands of the users through NSG Visualization Services initiatives by: Providing online, on-demand access to our GEOINT knowledge
OGS - Online GEOINT Services
Web service developers will continue to service enable data in support of On-line GEOINT service through 1 core support team. Model will include Requirements, Development and Maintenance
ABI - Activity Based Intelligence
Activity Based Intelligence (ABI) Processing, Exploitation and Dissemination (PED) Techniques, Tools, and Integrating Capabilities M
IPL Legacy Sustainment
To sustain operations for Product IPLs (P-IPL) and Direct Feed IPLs (DF-IPLs) at COCOMS, Joint Intelligence Operations Centers, Service Intelligence Centers, Embassies, Government Agencies, etc.
Global Navigation Services
Develop and deploy new Safety of Navigation production system
Active Earthscape Follow-on
Active Earthscape is the NSG Enterprise orthorectification web service providing orthophotos, orthomosaics, Digital Elevation Model (DEMs) and Web Map Services (WMS) coverage services S
eXploit Software Development/Deployment
Develop and Deploy the new ASP Baseline Software to the IEC Workstations
Human Geography Pilot
HG is part of the Foundation GEOIN (GF) domain. Piloting of a hard engineering problem may be an HG Analytic Relational Store of a virtualized layer of the Data Warehouse
SERS - Seafloor Earth Reference System
Currently TO# In FY12, a previously unfunded NAVY requirement is now funded for $3.8M. Incorporating requirement will change many aspects of the operational baseline design & sustainment
Enterprise Search & Integration Services
Design, develop, and deliver prototype to perform context retrieval and alerting on NGAnet
Approved for Public Release

17. Recent Business Opportunities
In Source Selection
Program
Description
ESMARTS – Enterprise Support to Management and Resources for Technical Services
Provide enterprise-wide technical and management support services for NGA in 20+ labor categories with approximately 600+ FTE’s; this is the competitive follow-on to the current SMARTS program
HDM – Human Development Management
Provides end-to-end processes to manage people resources, from recruitment to retirement and everything in between
Recently Awarded
Program
Description
CCLS – Center for Creative Learning Solutions
Curriculum development in technical skills training
LPD – Leadership & Professional Development
Leadership and non-technical professional development
Leadership Coaching
Provides 1-on-1 executive coaching using a cadre of certified professional coaches to effect deep, sustainable change . Supports the NGA mission through enhanced leadership effectiveness

18. Finding Business Opportunities with NGA
IC ARC (Acquisition Resource Center) - includes CAE/SPE info for industry
Federal Business Opportunities
Search for “Other Defense Agencies” – then Select “National Geospatial-Intelligence Agency”
Federal Assistance - Grants Opportunities
“Business Opportunities” page
Small Business Interaction with NGA
Industry Interaction Acquisition with NGA
Established in 2003 to serve as NGA’s single point of contact for industry to interact with NGA to facilitate industry interaction and collaboration on topics of potential interest to NGA
Small Business Programs Office