1. Adult 18-34 Average Audience (000)
This Gap In “Average Audience” For Multiscreen TV Also Exists For Millennials
Over 2x more people are watching ad-supported TV content than are on YouTube
5x more Millennials are watching TV than are on Facebook
Adult Average Audience (000)
Multiscreen (TV + online)
Left to your own devices
Source: VAB analysis of comScore MediaMetrix Key Measures multiplatform (desktop + mobile) data, March 2018; P Nielsen R&F Time Period Report, Live + SD, Total Day. March 1-31, 2018; P “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. Digital website measurement includes all visitor activity, not just video consumption.