Presentation on theme: "Using Video to Market Your Business Online By Devin Sizemore."— Presentation transcript:
Using Video to Market Your Business Online By Devin Sizemore
56% The percent of businesses that have a website.
55% The percent of businesses that update their site less than once a month.
9% The percent of business owners who are satisfied with their online marketing efforts.
27% The percentage of businesses that have a search engine optimization (online marketing) plan.
2.6 Billion The number of local searches every month.
83% Of people search online before making a local business decision.
98% Of people chose a business that is on the first page in search results.
Creation Versus Marketing I…. o Created a Website o Setup a Facebook Fan Page o Claimed my Google, Yahoo and Bing listings o Setup a YouTube Channel and added videos to the channel o Setup a Twitter Page o Created and Setup ….
PPC or Pay Per Click Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. (from Wikipedia)
Cannot Set It And Forget It! With PPC, businesses often set it and forget it. This is bad because: o Google is always changing o You need to add and delete keywords in your campaign to bring your cost per click down o You need to make sure you do not have mobile setup if you do not have a mobile campaign in place o This is a monthly cost
Organic or Natural search results. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. (from Wikipedia)
Is Your Website Optimized? Minimum of 350 words per page. (including the home page) Meta titles and descriptions filled out Photos have captions and alt tags Your phone number and address are clearly listed You have a blog You have testimonials and links to testimonial sites You have pages with optimized permalinks
An Optimized Site Is Not Enough Are you actively updating your website (Blog) Are you building quality backlinks from relevant and high page rank sites? Are you creating articles and press releases and submitting them to create backlinks and authority for your website? And much more…
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness. (from Wikipedia)
One Is Okay, But There Are Hundreds Google is not looking for you to do one thing well, they want to see that your business is relevant in multiple places Every new citation that is out there for your business adds backlinks and authority to your website You never know where a potential customer will find you or where an existing customer will want to talk about you.
Google is now displaying YouTube videos in the search results Good News – Your competitors are not marketing their videos Bad News – You cannot simply create videos. You must optimize and market them Better News – There are some simple steps that will help your videos stand a better chance of ranking (showing up in searches)
What Is Needed To Create Videos Smart Phone – If you have a smart phone you are good to go! Flip Camera – These are perfect for shooting headshot videos. Nothing!!!! – You can make a quality video without have moving video. You can use slides, pictures and voiceover. Nice video camera with a built on microphone or with an attachable microphone and a tripod. Cost: $1,500 - $10,000
Video Creation Notes No longer than 2 minutes unless it is a video someone signed up to watch Make sure you talk slowly and clearly if you record a Talking Head or Voice-Over Video Make sure to give slides enough time to be read if using text or slideshow style videos Always use your business name, one relevant keyword and the location you do business in. (Joe Bobs Plumbing, Commercial Plumbing, Reno Nevada) Start with your Logo and end with a call to action!
Types of Videos About Us Video – Good for use on Google + Local and home page or about us page of the website 4 Services Videos – Good for use on Google + Local and Services pages Demonstration Videos – Good for showing benefits of your product or service. Testimonial Videos – Good for use on the testimonial page of your website FAQ Videos – Good all purpose videos. Can add to blog posts and the FAQ page/section on your website. SAQ & KAQ Videos- Good all purpose videos.
Ways To Make Videos Talking Head Video Place – Office, Lobby, Where You Would Meet Clients Great for About, Services, FAQ, SAQ, KAQ videos
Ways To Make Videos Slideshow Video With Voice-Over Use a combination of PowerPoint Slides and images to create the video. You can then talk to the viewer by explaining what is being talked about on the slides. Great for – All video types
Ways To Make Videos Slideshow Video With Music Use a combination of PowerPoint Slides and images to create the video. You can then use fitting music to add sound to the video. Great for – All video types
Ways To Make Videos In The Moment Testimonial Video If someone gives positive feedback, ask them if they would be willing to do a video testimonial. Then use your phone to record them talking about their experience and the main benefit to them. Great for – All video types
Ways To Make Videos Screen Capture Videos Great for review reports, explaining forms or any other computer based instruction/review.
Other Tips To Remember Videos should always have an educational and informative purpose rather than a sales purpose. (Great way to give value) Always have a call to action!!!! o Example – Call, Click or Stop By Today with your phone number, website address and business location.
Resources Animoto - http://animoto.com/ (slideshow videos to music)http://animoto.com/ Snagit - http://www.techsmith.com/snagit.html (one of the best programs for capturing your screen)http://www.techsmith.com/snagit.html Other Video Editors: o Windows Live - Movie Maker o Adobe Premiere Elements o iMovie o Web Movie Maker o Etc… Just make sure you have a movie file when completed. You will need to be able to upload the move to YouTube when completed.
Where To Post Your Video Always post your video on your Business YouTube Channel first! (If you have a personal YouTube channel make sure to create one for your business! Make sure to use your primary keyword in your channel name) You do not want search engines to be confused about what you do. Having a business video about electricity mixed in with videos about your wedding and kids birthday does not create authority.
Why YouTube? Over 800 million unique users visit YouTube each month Over 4 billion hours of video are watched each month on YouTube Traffic from mobile devices tripled in 2011 500 years of YouTube video are watched every day on Facebook 700 YouTube videos are shared on Twitter each minute 2 nd Largest Search Engine Google Displays YouTube Videos In Ranking!
Posting On YouTube Video File Title : Should have your keyword or keyword phrase Title : You should have your keyword phrase two times – Ex: Reno CPA: How A Reno CPA Can Help You Save | Phone Number Description: Keyword phrase|http://www.YourURL.com |Your Phone Number Transcription of the video Business citation (name, address, phone number) Full YouTube link for the video Primary keywordhttp://www.YourURL.com
Posting on YouTube Cont. Choose the most relevant category for your video Make sure to fill in relevant keywords and tags (you can steal them from high ranking videos) Have a unique tag for tracking purposes Ex: QGhdksn823wr5 ---------------------------------------------- Add close captioning to the video using your complete description Add annotations to your video using between 2-4 keywords and keyword phrases
Reno CPA: A Reno CPA Explains Payroll Taxes (123) 456-7890 Reno CPA | http://www.YourRenoCPA.com | (123) 456-7890 Hi I am Joe Bob with Reno CPA located in Reno Nevada. I am often asked about payroll taxes…. Reno CPAhttp://www.YourRenoCPA.com 1234 CPA Lane Reno, NV 89521 (123) 456-7890 http://www.YouTube.com/thisvideolink http://www.YouTube.com/thisvideolink Reno CPA Tags: Reno CPA, Payroll taxes Reno, certified public accountant in Reno, taxes, Business Name, CPA Name, Q5Y8xn9#2saf Example
Now Post On Other Sites It is important that your video is distributed to other video sharing websites. Also, it is extremely important that you include the full description with the YouTube link in it.
Share Your Video & Get Views It is important that your video gets 10 live views within 24 hours. Embed your YouTube video on your website. (Blog, or the page that the video fits) Share the video on Facebook (make sure to include the whole video link in your post) Share the video on Twitter If you have a LinkedIn company page, share the video on your page
Bookmark Your Videos This is called Bookmarking or Favoriting. You need to get as many people as possible to bookmark/favorite your videos. Bookmarking should be across all video sharing sites. You can ask friends and other business owners to do this and you can also pay to have your videos bookmarked.
Send A Press Release Write a simple press release about your video o Include information about your company o Include the fact that you have released an informational video o Please note that this is not your typical press release. This is a press release for the purpose of building links and authority for your video.
Other Tricks Buy video views. Goal is between 500 to 1,000 views within the first week to two weeks Buy likes for your video. You need to gather as many video likes as possible Get people to subscribe to your YouTube Channel Have a link pyramid created for each video Get comments for your video (you can buy positive comments) Have your video pinged (this service can be purchased)
Creation Vs. Marketing & A Budget Creation is only the first step. You should be actively marketing each aspect of your web presence on a monthly basis. Budget: What is one new customer worth to your business for a month, then for a lifetime? For example - $500 for a month and $6,500 lifetime Up to double a customers monthly worth is a doable marketing budget = $750 to $1,000 a month. 12 months = $12,000 marketing cost 12 months = 12 new customers = $6000 of monthly value $78,000 lifetime value
Web Presence Review Do You Know Where Your Business Is Online?