1. BEAUTY
is in the
PHI
of the
BEHOLDER

2. Beauty A quality that gives aesthetic pleasure
Visual pleasantness of a person, animal, object or scene.
Pleasantness of sound.

3. Subjectivity of Beauty
Perception of each person
Race, culture, era

4. The Divine Proportion The Golden Ratio
No unification or generalization
“Beauty is in the eye of the Beholder”
PHI
The Divine Proportion The Golden Ratio

5. Mathematics and the Golden Ratio
Since the twentieth century, the golden ratio has been represented by the Greek letter Φ or φ (phi, after Phidias, a sculptor who is said to have employed it when sculpting figures for the Parthenon).
Ratio = 1.618… = Phi = ø

6. Fibonacci Numbers Each number is phi times the last
1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89…
Found in nature
White Calla Lily
Euphorbia
Trillium
Black-eyed Susan
Columbine
Bloodroot
Shasta Daisy
Passion Flower
Field Daisy

7. Golden Rectangle The Parthenon Leonardo Da Vinci Mona Lisa Vitruvius
Since the Renaissance, many artists and architects have proportioned their works to approximate the golden ratio—especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio—believing this proportion to be aesthetically pleasing

8. Golden Pentagon The Sacrament of the Last Supper Salvador Dali Raphael
Crucifixion
The Sacrament of the Last Supper
Salvador Dali

9. Golden Spiral
Nautilus Shell
Capitulum: Sunflower
Pine Cones

10. DNA
The Milky Way Galaxy
DNA

11. PHI MASK Dr Stephen Marquardt
Dr. Stephen Marquardt has studied human beauty for years. He has performed cross-cultural surveys on beauty and has found that all groups have the same perceptions of facial beauty. He has also analyzed the human face from ancient times to modern day. Through he research he has discovered that beauty is not only related to PHI but can be defined for both genders and for all races, cultures and eras with the beauty mask which he developed and patented. The mask uses the pentagon and decagon as its foundation, which embody phi in all their dimensions.

13. Roman: Lucilla Verus 164 A.D.
Egyptian: Queen Nefertiti 1400 BC
Raphael: The Small Cowper, Madonna 1505 A.D

14. Greta Garbo: 1931
Marylin Monroe: 1957