Presentation on theme: "2013 Media Kit We strive to provide our audience with colorful, informative, and entertaining Spanish-language content while offering advertisers an effective."— Presentation transcript:
2013 Media Kit We strive to provide our audience with colorful, informative, and entertaining Spanish-language content while offering advertisers an effective and efficient means to penetrate the nations #1 Hispanic market.
Impacto USA delivers Information for Better Living to the highly desirable Southern California Hispanic market. Targeted weekend home delivery by block group to 227,317 households Strong news, sports, and entertainment coverage with a distinct focus on: Audited by Alliance for Audited Media (formerly ABC) Niche marketing opportunities include special sections, reader promotions, spadeas, and post-it-notes Serving the Hispanic communities of Los Angeles County and western San Bernardino County - Major news of the week - Civic Affairs - Health - Sports - Wellness - Nutrition - Beauty - Entertainment
8 million Hispanics live in the L.A. DMA, making it the nations #1 Hispanic market. Source: 2013 Claritas. Los Angeles DMA Total Hispanic population: 8,219,776 72% of all L.A. DMA Hispanics live in L.A. and San Bernardino Counties Between 2000 - 2013, the Hispanic population in these counties has grown by: San Bernardino County: +62% (as compared to a total population growth of +23%) L.A. County: +14% (compared to a total population growth of +5%) Between 2000 - 2013, the Hispanic population in these counties has grown by: San Bernardino County: +62% (as compared to a total population growth of +23%) L.A. County: +14% (compared to a total population growth of +5%)
With Impactos pinpoint distribution, advertisers can reach Southern Californias fast growing Hispanic community. Extensive Reach 227,317 weekend home delivery Mobile optimized website at ImpactoUSA.com Targeted Print distribution reaching areas of: High Hispanic household density 87% of delivery block groups have average household incomes of $45,000+ 5-mile proximity to a major retail center At the block group level Up-to-date analysis of Hispanic density and income on a targeted, sub-ZIP level
The Impacto USA audience has a total effective buying income (EBI) of $18.7 billion. Annual Market Household Expenditures Note: Data reflect total of all block groups Impacto USA is delivered within. Source: 2013 Claritas. Type of Store: Grocery$ 2.6 Billion Auto Dealers$3.0 Billion Pharmacies & Drugstores$1.6 Billion Clothing, Clothing Accessory and Shoes1.2 Billion Department Stores$2.9 Billion Eating Places & Drinking Places$969.8 Million Furniture & Home Furnishings$324.5 Million Household Appliance, Electronic & Computer$264.6 Million Health & Personal Care$868.1 Million
Impacto USA Demographic Profile Our audience consists largely of married adults with children; average household income $52,207; average age 47. Impacto Market Impacto Readers Impacto Market Impacto Readers Gender Marital Status Male49%51% Married48%65% Famale52%49% Single52%35% Income Presence of Children HHI $50,000 or more37%34% Children 17 & under in household57% HHI $75,000 or more21%24% Teenagers (12-17) in household31%34% Average HHI$54,969$52,207 Age Residential Information 18-2419%7% Own Residence43%38% 25-3422%14% Rent Residence50%54% 35-4423%28% Average time in current residence19 Years18 Years 45-5417%21% Average household size4.2 persons4.1 persons 55+20%31% Average Age41 Years47 Years Source: 2012 Scarborough Report, Rel. 2, 6 mo avg reader.
Impacto USA readers speak Spanish at home, are largely bilingual, and of Mexican origin. Nearly 8 out of 10 Hispanics who read Impacto USA speak predominantly Spanish. o 78% primarily speak Spanish at home o 56% primarily speak Spanish away from home. 92% of Hispanics who read Impacto USA have a fair to excellent reading knowledge of Spanish. 88% of Hispanics who read Impacto USA have a fair to excellent reading knowledge of English. Born in U.S: 25% Foreign Born: 75% Average Length of U.S. Residency if Foreign Born: 19.44 years National Origin: o Mexican: 82% o Other: 18% Base: Hispanic Readers of Impacto USA (6 mo) Source: 2012 Scarborough Report, Rel. 2
Print Distribution Impacto USA is strategically delivered at the block group level within listed ZIP Codes Grand Total – 227,317 Weekend Home Delivery Note: Delivery is at the Block Group level within the listed parent ZIP Codes. Source: Home delivered quantities by CIPS as of April 20, 2013 ZIP CodeCity Home Delivery ZIP CodeCity Home Delivery ZIP CodeCity Home Delivery 90022Los Angeles6,08090605Whittier5,27491731El Monte1,995 90023Los Angeles2,87890606Whittier4,15291732El Monte1,638 90032Los Angeles5,10890640Montebello7,32991733South El Monte6,321 90063Los Angeles4,23990660Pico Rivera4,18291744La Puente12,695 90201Bell Gardens16,59090670Santa Fe Springs1,59091746La Puente5,284 90222Compton1,16790723Paramount6,83491763Montclair2,618 90242Downey5,44190744Wilmington7,74091764Ontario4,226 90255Huntington Park10,23591331Pacoima14,39691766Pomona8,866 90262Lynwood8,79891342Sylmar4,49291767Pomona2,350 90270Maywood1,81391402Panorama City3,78392335Fontana8,211 90280South Gate15,10191605North Hollywood4,73592336Fontana3,950 90601Whittier3,84391702Azusa7,690 90602Whittier3,437 91706Baldwin Park12,236
Impacto USA offers a variety of different platforms for reaching the Hispanic consumer in Los Angeles, the nations #1 Hispanic market. Impacto USA reaches 227,317 Hispanic households each weekend with ZIP Code targeting capabilities. Delivery is at the block group level to a footprint with an overall combined Hispanic population density of 84% Residents in the Impacto USA delivery area have money to spend with a combined total effective buying income of $18.7 Billion. Mobile optimized website. Impacto USAs weekend home delivery product is audited by Alliance for Audited Media.