Presentation on theme: "The missing beauty! female participation in the resort workforce : overcoming the socio cultural constraints."— Presentation transcript:
the missing beauty! female participation in the resort workforce : overcoming the socio cultural constraints
Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence before applying. In comparison, men tend to possess a can-do attitude and are prepared to give it a go, even if they are not confident of the outcome. a unique challenge..
Quick facts & popular beliefs on tourism inception 1972 one island one resort (Isolated nature) 100% muslim country extended families increasing views on tourism as a value-conflicting industry. alcohol and pork a borrowed foreign life style
Sun Island Villa Hotels 852 beds 960 employees Located in South Ari: 2 kilometers distance to Maamigili (approx. 3000 people) and less then a kilometer to Fenfushi (approx. 700 people)
the approach internal relationship & growth community awareness - personal approaches - grapevine - school visits - community awareness programs - parent-Student tours - apprenticeship programs - female friendly accommodation - encouraging married couples for employment One family concept based on values and principles family - internal branding
900 faces. ONE FAMILY. trusttalentteam & a tactful approach to win the communitys acceptance.
team sense of belonging based on values and principles
trust efforts to educate community to eliminate negative thoughts and believes on resort environment
implications Culture Male dominance Misconceptions on tourism / resorts in particular (Allergic to the religious values?) Past Image (bad boys, alcohol etc etc..) Geographical implications Lack of visible women in senior positions Retention (Short lifespan)