1. OOH GROWS MARKET SHARE
Jan – June 2018 CEASA SUMMARY
September 2018

2. OUT OF HOME (OOH) IS THE SECOND HIGHEST GROWING CHANNEL
OOH continues to perform higher than the total market
Total market growth was 5.9%, excluding Online Classifieds
OOH achieved the second highest growth in the market with an 11.6% increase
Online achieved the highest growth with 15.0%
Radio had the third highest growth with 5.7%
Cinema growth was 3.7%
Television and Print showed declines in total revenue in 2018
The decline in Television revenue was due to declines in subscription and regional revenue, metro and video on demand revenue grew year on year
Print saw declines in revenue in printed publications, while digital revenues grew
Source: CEASA 2018 January to June Report, released September 2018

3. GAINS IN OOH MARKET SHARE
OOH increases year-on-year market share growth
Jan to June 2017
Jan to June 2018
Source: CEASA 2018 January to June Report, released Sept 2018