1. 2017 Multi-State Nutrition Assistants' Conference
5/9/2017
This presentation was supported by Grant/Cooperative Agreement Number 5 NU58DP from the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official view of the Centers for Disease Control and Prevention. The findings and conclusions presented in this publication are solely those of the authors and do not represent the official position or policies of the US Department of Health and Human Services, Centers for Disease Control and Prevention; nor does the mention of trade names, commercial, or organizations imply endorsement by the U.S. Government.

2. 2017 Multi-State Nutrition Assistants' Conference
5/9/2017
WV Healthy Children Project
Targets 2-5 year olds in family childcare homes & facilities childcare centers, and Pre-k/Head Start programs
Overall Goal: To achieve policy, environment and systems changes for young children, their caretakers and their families

3. 2017 Multi-State Nutrition Assistants' Conference
5/9/2017
WV Healthy Children Project
3 rural WV counties
Barbour, Gilmer, Pleasants
Adult obesity rates > 40%

4. 2017 Multi-State Nutrition Assistants' Conference
5/9/2017
Choosy is our Health Hero!
Choose
Healthy
Options
Often and
Start
Young
I am Moving I am Learning
School readiness with movement
Increase time for moderate-
vigorous physical activity
Improve structured movement
Promote healthy food choices
Training and refresher training
Healthy Habits System – tools to integrate IMIL concepts into all learning domains

5. Use A Character to Promote Health
The President’s Task Force Report on Childhood Obesity recommends using children’s characters to promote healthy options, rather than attracting children to unhealthy food and beverages.
The President’s Task Force Report was developed by a large panel of experts who recommended that children’s characters should be used to promote only healthy foods and beverages.

6. Message Creation
Used major themes from I Am Moving, I Am Learning to develop three key messages
Used Choosy as the “Spokesperson” for messages
Worked with marketing frim (Bulldog Creations) to develop all marketing materials
Hired external evaluator to measure impact through community surveys
Worked with local Community Advisory Committees to disseminate messages throughout the three project counties

7. Themes of the 3 Messages

8. Mode of Delivery
Rack Cards
Posters
Grocery Cart Ads
Recyclable Bags
Bulletin Boards
Facebook

9. Consistent Messaging

10. Preliminary Evaluation Results:
2017 Multi-State Nutrition Assistants' Conference
5/9/2017
Preliminary Evaluation Results:
Gender
Female
90.32% 84
Male
9.68% 9
Total
100% 93
County
Barbour
44.79% 43
Gilmer
30.21% 29
Pleasants
9.38% 9
Other
17.71% 17
Total
100% 96
Age of Respondent
24 or younger
10.64% 10
25-34
36.17% 34
35-44
22.34% 21
45-54
8.51% 8
55-64
14.89% 14
65 or older
7.45% 7
Total
100% 94

11. Results, contd. Relationship to Child Age of Children Not applicable
13.19% 12
0-2 years
25.27% 23
3-5 years
58.24% 53
6-12 years
41.76% 38
13-18 years
20.88% 19
Total
100% 91
Parent
70.33% 64
Grandparent
16.48% 15
Caregiver
2.20% 2
Other
10.99% 10
Total
100% 91

12. When asked:
Over the last several months, have you seen any messages about young children being active and playing?
70.25% said yes
Please tell us where you saw/heard the message about young children being active and playing?
Billboard
43.94% 29
Poster
15.15% 10
Grocery Carts
16.67% 11
Brochure/Handout
30.30% 20
Newspaper
12.12% 8
Facebook
28.79% 19
My child
39.39% 26
Total
100% 66

13. When asked to :
Please check one response for each of the following statements:
Strongly Disagree
Disagree
Agree
Strongly Agree
The Active Play, Every Day Message got my attention.
4.84%
61.29%
29.03%
The Active Play, Every Day message made me stop and think about how much my child engages in active play.
4.92%
8.20%
67.21%
19.67%
The Active Play, Every Day message motivated me to talk to my child about active play.
21.31%
60.66%
13.11%
The Active Play, Every Day message motivated me to make sure my child engages in active play every day.
63.93%
18.03%

14. When asked :
As a result of seeing the Active Play, Every Day message, have you done any of the following?
Started doing more physical activity myself and/or as a family
60.38%
Looked for information about active play ideas for my child(ren).
22.64%
Restricted the amount of time my child(ren) spend with electronics, such as watching television, playing video games or using a computer/tablet.
66.04%
Talked to my child/children about being more active.
52.38%
Talked to others in my household about encouraging the child/children to be more active.
47.17%
Compared to before you saw the Active Play, Every Day message, would you say that your child is engaging in less, about the same or more active play?
My child is engaging in less active play.
0.00%
My child is engaging in about the same amount of active play.
67.24%
My child is engaging in more active play.
32.76%

15. Questions?
This presentation was supported by Grant/Cooperative Agreement Number 5 NU58DP from the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official view of the Centers for Disease Control and Prevention. The findings and conclusions presented in this publication are solely those of the authors and do not represent the official position or policies of the US Department of Health and Human Services, Centers for Disease Control and Prevention; nor does the mention of trade names, commercial, or organizations imply endorsement by the U.S. Government.