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Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon.

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Presentation on theme: "Screen wars. {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon."— Presentation transcript:

1 screen wars

2 {AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only memory (storage), CPU 1.024 MHz. Samsung Galaxy S4 Qualcomm Snapdragon 600 Quad-Core 1.9 GHz 3000x raw speed

3 Its all about the screen narrative...

4 43 mins 39 mins 30 mins 17 mins Google MultiScreen Report

5 120 short years...

6 90% Use multiple screens sequentially to accomplish a task over time. 90% Use multiple screens sequentially to accomplish a task over time. 98% Move between devices that same day 98% Move between devices that same day

7 EntertainerSage Wizard Lover concept Microsoft 2012

8 33% of teenagers sleep with phone under pillow 33% of adults sleep with phone next to bed 74% would give up alcohol for a week 55% would rather forgo caffeine 33% would rather give up sex 22% would rather not use a toothbrush 21% would rather go without shoes

9 1 + 1 = 3 Ralph Simons screenagers...

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12 1 + 1 = 3 screen business

13 one-fist vs. two fisted commerce

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16 75% are active on phones here. 13% of guys completing mobile purchases... www.11mark.com/IT-in-the-Toilet

17 Redefining the screen

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20 where is the phone?

21 gesture? PRANAV MISTRY | MIT Media Lab

22 epidermal?

23 digital velcro

24 gary@impactmobile.com Twitter @impulseeconomy


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